MAKE SURE YOU ARE PAYING ENOUGH ATTENTION TO CUSTOMER RETENTION, IT’LL MAKE YOUR BUSINESS GROW.
Concentrating on involving new customers can be a disservice, as you will lose out of sight the other important income area.
SUSTAINING A CONSTANT COOPERATION WITH YOUR CURRENT CLIENT BASE IS A KEY TO CREATING A PROFITABLE GROUP OF REGULAR CUSTOMERS.
Taking this into account, here are few bits of advice on marketing to your existing clients.
1. CONGRATULATE THEM ON A BIRTHDAY OR GIVE THEM A DISCOUNT
Make sure you know the birthdays of your clients and don’t forget to send them a nice congratulations letter. This polite gesture will show that you appreciate them and will keep you on their radar.
If you have such opportunity, a little birthday gift, such as discount or some free of charge services will get you the extra points.
2. ASK A FEEDBACK ON PROVIDED SERVICE
After some time, contact your customer and find out if he/she is satisfied with the purchase, does everything work fine, and does he/she have any questions. The client will appreciate your concerns, and you will get the opportunity to remind about yourself, help to solve the issues and maybe sell some of your other products or services while doing it.
3. GIVE THE LOYALTY PROGRAM A SHOT
Nowadays, the competition among sellers in any field of business is extremely tough. To be sure your customers are staying with you, give them some benefits. Reward them: offer a free consultation or discount for those, who are using your services for a certain period of time.
Such loyalty programs are an effective marketing tool that you can use to entice customers to come back for another purchase.
4. MAKE SURE YOUR CUSTOMER SERVICE IS THE BEST
Treating your clients well is one of the key ways to make them come back to you over and over again. Great customer service leaves a good impression and the buyer is more likely to use your services again. Although it sounds easy, providing a high-quality customer service may turn to a really difficult task for you.