Summary
The holiday season is approaching, but it’s still a key time for planning. This month, Google launched new AI-powered shopping tools that make it easier to find products, track sales, and check store availability. Instagram added a Competitive Insights tool for business accounts, offering basic comparisons with up to ten competitors. LinkedIn expanded its event management features with new integrations and lead-generation tools, helping businesses better promote and manage webinars. VAfromEurope highlights these updates and encourages readers to subscribe for monthly insights.
Holidays are coming and we tend to think less about work and more about getting ready for Christmas. However, the end of the year is also the perfect time for planning and strategic planning. Therefore, there are tips and tricks you should know about.
Google introduces new tool for holidays
Google introduced new AI shopping tools for the holidays, including smarter search, sale tracking, and help with finding items in local stores. The updated AI Mode lets you look for products through conversational questions and shows organized results with images, prices, and reviews. Moreover, Gemini, Google’s AI assistant, now also includes shopping features connected to Google’s vast Shopping Graph.
Additionally, users can even ask Google to call nearby stores to check if something is in stock. A new Pinterest-style image feed in the Google app will show personalized visual ideas that can lead to product discoveries. Google also upgraded its price tracking so it can purchase an item for you once it goes on sale, with your approval. Overall, these tools are designed to simplify shopping and help people find better deals more easily.
More Detail: https://www.socialmediatoday.com/news/google-add-agentic-ai-shopping-tools-conversational-shopping-queries/805455/
Instagram Adds New Competitive Insights Tool for Business Accounts
Instagram introduced a new “Competitive Insights” tool in the Professional Dashboard that lets business and creator accounts compare themselves with up to ten other profiles. The feature shows basic side-by-side stats like follower growth and how often each account posts across different formats. While you can also view some performance details on competitors’ posts, the data is limited and doesn’t include deeper metrics like clicks or engagement graphs.
Because of this, the comparisons may not offer much strategic value, especially as follower numbers matter less in today’s algorithm-driven feeds. Marketers now rely more on views, shares, and clicks, which are not part of these insights. Still, the tool can give a quick sense of how your audience growth stacks up, even if it doesn’t paint the full picture. Instagram may expand these comparisons over time, but for now, the information is fairly basic.
More Detail: https://www.socialmediatoday.com/news/instagram-adds-competitor-insights-professional-accounts/804465/
LinkedIn Rolls Out New Options to Promote and Manage Online Events
LinkedIn is expanding its event tools as more users share live event content on the platform, and as a result, businesses now have more ways to reach larger audiences. To begin with, creators can manage their webinars through ON24, which in turn allows them to automatically create LinkedIn events and run ads directly from the hosting platform. Additionally, LinkedIn’s new integration with Cvent lets organizers sync attendee and registration data into LinkedIn, making it easier to retarget high-intent users and personalize follow-up messages.
Meanwhile, LinkedIn is also introducing “lead generation” as a new objective for event ads, helping marketers turn interest into registrations more efficiently. Furthermore, all captured leads can now flow automatically into a CRM or marketing automation system, reducing delays and manual work. Taken together, these updates give businesses more streamlined tools for promoting their events and converting engagement into meaningful results.
More Detail: https://www.socialmediatoday.com/news/linkedin-adds-more-event-management-integrations-on24-cvent/805229/
VAfromEurope finds useful updates every month for you to implement. Therefore, subscribe to our monthly newsletter to stay tuned.
