European Virtual Assistant Agency https://vafromeurope.com Fri, 18 May 2018 09:13:20 +0000 en-US hourly 1 GDPR: Are You Ready For The Changes? https://vafromeurope.com/gdpr-are-you-ready-for-the-changes/ https://vafromeurope.com/gdpr-are-you-ready-for-the-changes/#respond Fri, 18 May 2018 09:13:20 +0000 https://vafromeurope.com/?p=3049 Read more »]]>

GDPR was adopted two years ago, but it is only on 25 May 2018 that it – and the related fines – come into effect. If you feel like you are the only one not to have heard about it, don’t worry – while large corporations have done much to prepare to the change so far, there are millions of other entrepreneurs like you who feel ignorant of any “revolution in data protection” coming.

VAfromEurope has set out to explain to our clients the basics of GDPR answering the most common questions they might have:

What is GDPR?

GDPR stands for General Data Protection Regulation, which was adopted by the European Union and comes into effect on 25 May 2018. Starting with this date, failure to adhere to GDPR will cost businesses up to €20 million or 4% of the annual revenue.

Who does GDPR relate to?

GDPR relates to all companies that are established in the EU and those who are outside of EU, but have EU employees, monitor behavior of EU data subjects, market products to EU citizens or use EU citizen’s data for their own products (e.g. IT companies).

What is considered “personal data”?

Personal data comprises the persons’ name, email, address, phone, IP address, as well as their religion, sexual orientation or personal opinion. Companies possess personal data of their employees, partners and clients and should take care to assure data security for all these subjects.

What are the most important changes we should know about?

  • A valid reason for data processing

You should choose and document a lawful basis for each data processing activity you perform. GDPR allows choosing between six lawful bases: consent, contract, legal obligations, vital interests, public task, and legitimate interests. Mind that lawful bases apply only in cases when the collection of personal data is necessary. If the data cannot be considered necessary for or relevant to the purpose of the activity, it should not be collected or stored.

  • Consent

GDPR has established stringent regulations regarding receiving, recording and managing consent, which is one of the most common lawful bases for processing data of clients. In particular, GDPR demands to obtain explicit consent from all subjects, inform them of the organization controlling and/or processing their data, explain the purpose of collecting consent and the ability to withdraw it in a clear and plain language, and keep the record of how the consent was received. In addition, you should make sure you don’t make a consent a precondition for a service and do not penalize subjects for withdrawing consent.

  • Personal privacy rights

GDPR has brought some important changes to the personal privacy rights. In particular, subjects should now be able to access, copy and transfer their personal data, as well as object to its use for a particular purpose. Subjects have also received a right to erasure of personal data, also known as “a right to be forgotten”.

Should we do anything if we do not do anything wrong with the data?

Yes, you should. GDPR requires not only to comply with the new rules but also to maintain accurate documentation of data processing and the related policies and procedures (e.g. procedures in case of a data breach), which would demonstrate compliance. In addition, you should appoint a Data Protection Officer or a data protection specialist and sign GDPR-compliant contracts with all processors or other subcontractors given access to the data you hold. You should also be ready to show you have conducted a internal audit and staff training on the new rules. What is more, if you have not used data encryption, should start implementing it to adhere to the security by design requirement.

Should we do anything with a database we already have?

Yes, you should. You need to make sure your legacy data was obtained in the way, which is compliant with current GDPR rules. If you do not have a documentation on how data was received or the process of obtaining consent contradicts current rules, you should inform the subjects of the information you hold and a reason for its processing giving them right to object or ask subjects to positively opt-in again.

Conclusion

Revising long-standing policies and practices may take up a lot of your time, but this is something you cannot escape – fines amounting to €20 million or 4% of the annual revenue sounds like a strong argument, doesn’t it? Still, our virtual assistants may free you from a wealth of other responsibilities, so that you concentrate on what is urgent and important, GDPR compliance in particular.

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SEO Audit: What It Is And Why You Need One https://vafromeurope.com/seo-audit-what-it-is-and-why-you-need-one/ https://vafromeurope.com/seo-audit-what-it-is-and-why-you-need-one/#respond Fri, 27 Apr 2018 12:42:02 +0000 https://vafromeurope.com/?p=3041 Read more »]]>

Search engine optimization (SEO) determines the quantity and the quality of organic traffic you receive from search engines. To gain the incredible competitive advantage of high ranking on the search engine results page (SERP), you should start with a SEO audit of your website – a detailed analysis showing why search engines might have problems crawling your website and what should be done to improve its visibility and conversion.

Why Do You Need A SEO Audit?

It is important to understand that an SEO audit is done not only to identify shortcoming as such, but to suggest ways to improve relevant areas and address current issues preventing the website from ranking high on relevant SERPs.

Specifically, a full SEO audit allows to:

  1. Compare your performance against the performance of your competitors;
  2. Get a clear picture of SEO efficiency of your site;
  3. Assess the effectiveness of past and ongoing SEO efforts;
  4. Develop a technical task detailing on the necesary changes;
  5. Identify the weaknesses of your website and adress them;
  6. Establish futher goals for your website.

All this information helps to achieve the ultimate goals of SEO audit, which are the growth in organic targeted traffic, higher conversions, and increased revenue. This is why a good website audit is often a tipping point for businesses capitalising on online presence.

In addition, once the website owner invests into search engine optimisation, it is a SEO audit that allows to see what difference it has made for the website.

What Does SEO Audit Consist Of?

A SEO auditor should necessarily deal with these three areas:

Technical Analysis

Technical analysis entails checking the accessibility and indexability of your site. Analysis of accessibility includes looking into your website’s meta tags, robots.txt file, an XML sitemap, website load speed, mobile friendliness and overall website architecture – factors, which determine how well crawlers can access the pages or your site. Another step in a technical analysis is checking whether all the pages are indexed by Google (appear in SERPs). If some pages are not displayed to the users, an auditor should look for the possible Google penalties and identify the reasons for them.

On-Page Analysis

On-page analysis refers to the identification of content and keyword use issues. Specifically, an auditor needs to make sure the website does not cover different conflicting topics, there is no duplicate content (if several articles with the similar content are written, crawlers get confused and indexation issues arise) and keyword cannibalization (if several articles promote the same keyword, crawlers choose only the strongest one to display). Additional parameters auditor has to check are structure, length, and originality of the website articles, the use of keywords in all the relevant areas (content, H1-H6, title tags, meta descriptions, etc.), optimisation of images, and outbound and internal links.

Off-Page Analysis

Off-page analysis is meant to show how trustworthy search engines believe your website is. Trustworthiness of your website depends on the time visitors spend on your website, bounce rates, and links to your website from other trusted sources and social media. An auditor will help you make sense of all these metrics and learn to affect them to your advantage.

How Often Should You Perform A SEO Audit?

It is recommended to perform a SEO audit regularly to ensure the increased site visibility and high number of targeted visitors. There are no compulsory timeframes: while small websites might find frequent SEO audits overwhelming, bigger ones will definitely benefit from the timely identification of issues with SEO and may perform audits more often.

The general recommendation is to perform a SEO audit:

  • at an early stage of a new project;
  • at the start of a new quarter;
  • at any stage of website promotions (to assess website’s readiness or to evaluate the achieved results).

VAfromEurope team appreciates all the work and ideas you invest into your website and would love to help you identify and effectively address all the issues, which does not allow search engines to see all the value you can provide. SEO is a long process, but it is well worth it, so be sure to start early!

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Questions To VA: Keywords https://vafromeurope.com/questions-to-va-keywords/ https://vafromeurope.com/questions-to-va-keywords/#respond Tue, 06 Mar 2018 14:56:58 +0000 https://vafromeurope.com/?p=3033 Read more »]]>

Everyone who has ever faced with the need to develop its own website has repeatedly heard of the SEO concept.

One of the basic SEO elements is keywords

What is the idea of keywords? What are they for?

These questions are often asked by our customers. That’s why we have decided to create a questionnaire with the top questions that might be helpful for business owners.

So keywords are words that allow users to find relevant content for their needs in the search engine.

A website that is well optimized for search engines ’speaks the same language‘ as its potential user base.

Search engines rank sites in the search queue by many factors, one of which is the relevancy of the key query. If the site owner, having placed the information, did not provide the content with the required level of correspondence to the topic, then the pages of such site in terms of the search engine are not useful to the user and will not be displayed in the top of search engine result page (SERP).

What does one need to know when choosing keywords?

  • To start with, it is necessary to look at it from a potential client’s perspective. You need to think as a client who will search for your product or service;
  • It is necessary to study the industry trends in which the client – the owner of the website – works;
  • Competitors’ Keywords. Gathering such Information allows to add to the list new enquiries useful for promoting. Also it helps to make a decision about adding to the website various interesting elements of content.

When is needed to create a list of keywords for a website?

A rule of thumb says that one has to create keywords list at the stage of launching website and at the beginning of marketing campaign.

Does the list of keywords require the revision, and when?

Definitely, yes. You need to control the effectiveness of the keywords, change or replace them when their performance and effectiveness decreases substantially.

Everything depends on the website. However, the practice shows that this should be done at least once every 6 months.

How many keywords should be created at the launching stage? Between 15 and 20. Why?

It is essential to make sure that at the initial stage of the website’s semantic kernel implementation keywords do not ’cannibalize’ each other.

How many keywords need to be on a website page?

The average keyword density for a page should not be more than 1-3% of webpage content.

Are there any rules one has to follow when using keywords?

  • Unique keywords should be used on every website’s page;
  • Keywords might include either one word or whole phrases (2-3 words). They can be short- or long-tail.

Keywords that consist of just one word are frequently not very relevant.

It is recommended to take the market by storm with long-tail keywords (phrases) that have less competition but bring you higher relevance.

How many keywords should be on a website or web platform in general?

Each page should be fоcused on not more than 2 or 3 keywords. Most important keywords have to be placed in ‘title’ and ‘meta’ tags of the page. If the page is optimized for multiple keywords at the same time, the search engine will not be able to distinguish the semantic core of the page and thus will not consider it as a relevant content to a specific search query. To hit top positions in search engine rankings, each page should be focused on certain keywords. If you want to promote a website with multiple keywords, you need to increase the number of pages.

Where can we apply keywords besides the website?

Marketing strategy should be a closed cycle where every element complements each other. One of these elements is keywords. Therefore, you can use them not only on the website pages but also for social media and articles.

Conclusion:

We hope that our quick guide has responded to frequently asked questions from our actual and prospective customers about SEO and keywords.

Our VAfromEurope team has the expertise in this area and is always happy to help you.

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How To Implement Content Strategy For Your Business https://vafromeurope.com/how-to-implement-content-strategy-for-your-business/ https://vafromeurope.com/how-to-implement-content-strategy-for-your-business/#respond Mon, 22 Jan 2018 10:18:32 +0000 https://vafromeurope.com/?p=3019 Read more »]]>

If you’re striving to:

  • promote brand and business awareness
  • inform customers about your goods and services
  • attract new customers
  • find out what customers think of your business
  • build stable and durable relationships with existing clients

Once you have indicated these goals, you should outline the content strategy if you decide to get involved in the social media marketing.

Our business experience shows that it is crucial to have a documented strategy. Therefore, a business that outlines a documented content strategy:

  • can avoid easily any possible pitfalls of content marketing
  • is more successful in implementing content marketing tactics through social media platforms
  • is more likely to connect the posted content with the target audience and increase engagement, retweets, likes, shares, followers, etc.

What does content strategy consist of?

A content strategy is a general vision that clarifies the reasons why you are creating content. You are to decide for whom and how you are going to promote and produce the content.

Firstly, you should look at implementing your content strategy through the collaboration of copywriter, designer and/or developer. The content strategy cannot be implemented solely by the copywriter. If you are a copywriter, you will be responsible for research and generation of keywords. And if you are a designer, you are going to concentrate on how to make the graphics fit around the text. As a developer, you are to have a clear understanding of the various computer languages that are used in application development.

These people initiate the process of elaborating and performing the content strategy. So, the task of the effective manager is to make sure that everyone is working on the same goals from the very beginning until the very end.

The effective content strategy includes the following fundamental steps:

  • Discuss the reasons for creating the content long-term strategy; indicate the problems to be solved; determine what will be a successful result of this strategy
  • Once you have outlined the vision, it is time to set 3-4 measurable, meaningful, time-bound, and content-focused goals for your content strategy
  • Analyze the audience, figure out characteristic features of the audience, like demographic information, what channels they use to communicate, who their influencers are, what are their pain points, etc.
  • Create the brand story; describe the uniqueness of the proposed products or services; align your style with the brand’s peculiarities
  • Choose social media channels to tell the brand story
  • Measure the success of each post: traffic, social shares, etc.

Based on our experience, if you want your strategy assistant in social media promotion to be on the same wavelength with you, you need to dedicate a little time to convey your goals and objectives, business vision, tastes.

But very often people have various visions of the same things. That`s why the effective manager can always build the right development strategy and explain it to you and your audience.

This is also the reason why hiring a team of specialists who are responsible for your promotional services could provide mutual understanding and visualization of your business strategy.

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The Power of Infographics in Business https://vafromeurope.com/the-power-of-infographics-in-business/ https://vafromeurope.com/the-power-of-infographics-in-business/#respond Fri, 29 Dec 2017 14:33:13 +0000 https://vafromeurope.com/?p=3014 Read more »]]> How Can Infographics Simplify Your Business

Nowadays it is quite laborious for people to navigate through the plenty of numbers and statistics. Every time we are overwhelmed with the dozens of information; it is complicated to concentrate on something significant and relevant.

For this purpose, both businesses and organizations deal with infographics that attract popularity and become widely used. Infographic is attention-grabbing, effective, memorable illustration that digests information or statistics as a visual story.

How Can Infographics Simplify Business Communication?

If you are struggling with the various pieces of information, lists, graphics just try to represent it using this visual tool. Infographic is one of the marketing methods for businesses to build brand awareness and engage clients.

Clarify The Most Complicated Information

Infographic allows the target audience to navigate easily through the text-based content without being confused. The main thing is to choose a message that is to be delivered. Then find the right layout as well as structure for both content and design. However, the core value of every infographic is to be original. For instance, if there is an important issue, a report, or a compelling content, each infographic design should be simple and innovative. Find the creative combination of colors, tones, images. In fact, business owners often use infographics in the marketing campaign as it results in a lot of social sharing and attracts customers.

Make The Most Elaborated Report Easier To Read

It means that every research, annual report, guideline could be transferred into the appealing infographic. The presence of graphical or visual elements in every report will attract fellows than the simple storytelling or images. Do not use too much text! Let the reader take a glance and be fully captured by the idea. The businesses spend a lot of money on designing infographic; nevertheless, they let readers share it across social media platforms like Facebook, Twitter, etc. Besides, having shared infographics, every blogger can engage more subscribers and likes.

Optimize Decision-making

Often we drain our brain to make better decisions. You have the target audience, the context of the delivered message, and the overall plot of speech, but the problem is to decide on the way of presenting the matter. The well-designed infographic takes a lot less time to prepare the amount of information in a much more entertaining way. Moreover, data visualization helps us quickly understand and remember it.

In fact, everyone could create infographics using affordable or even free tools like Piktochart, Visme, Canva Infographic Maker, Google Charts, Infogram, Venngage, Vizualize, etc. They are simple and offer a wealth of templates, so it will not be a problem to make sense of complex information.

Meanwhile, a skillful designer could make an accurate and inspiring infographic in Adobe Illustrator, Adobe Photoshop, and Adobe Photoshop Sketch.

All in all, the infographic is one of the beneficial ways of implementing the content marketing strategy. Some troubleshoot problems could be solved by simplifying the content or technical issues in this innovative way. Moreover, the work with virtual assistants can help speed up the infographic process.

Infographic is almost everywhere like in offices, schools, public environment; the main aim of infographics is to boost the sale of products and services, to inform people, and clients.

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Tips For Successful Email Marketing https://vafromeurope.com/tips-for-successful-email-marketing/ https://vafromeurope.com/tips-for-successful-email-marketing/#respond Tue, 31 Oct 2017 14:56:23 +0000 https://vafromeurope.com/?p=3001 Read more »]]>

One of the most important steps in assuring the effectiveness of the activity of each company is to attract customers and partners as well as create their database. The main aim of the company is to constantly fill up customer base.

Therefore, cold mailing is a necessity in the world of sales, marketing, and business. It’s a way of getting new clients and possibilities, building relations with the companies that haven’t been in touch with your company before.

Correctly organized mailing lists can help to make your profit. Due to our experience and work with clients, who use our services of lead generation, we can analyze and talk about the pros and cons of emailing as a source of attracting customers.

it is considered that email campaign is the most efficient channel of company sales

Mailing campaign is an efficient tool for reaching the target audience. And marketing team has to consider a few important factors:

  • Company strategic goals;
  • Company size;
  • Understanding of the target audience;
  • The services offered in an email campaign must match the services provided on the website.

What are the obstacles a company faces when launching the mailing campaign?

  • Incorrect email;
  • Returned email (if your letter contains an attached file, it may be identified as spam).

Expectations, statistics, and real mailing results

Basically, a client expects the maximum feedback from respondents. Just by relying on articles without any first-hand marketing experience, your expectations and desires could be unreal. After reading various articles, you can actually think that if you get the right audience and find their correct emails, the positive result of the email campaign would be 50%.

The result depends on a company size and recognition. If your company is a start-up, don’t expect very good results. Approximately it would be around 1-5% of sent emails with a received feedback.

Email marketing needs permanency

However, it must be taken into account that preparing, executing and maintaining an email marketing campaign is a routine process. It requires:

  • Targeting the right audience (preparing databases with the potential clients according to strategic tasks of the company);
  • Searching and entering data into a database (CRM);
  • Creating an email template.

Searching the companies is not enough, you have to include a list of the key decision-makers for the strategic partnership. The correct email address is very important. Essentially, the process of creating a target list and email campaign takes a lot of time and needs permanent attention besides the strategic questions and exact correspondence with the customer (once you receive the reply). That’s why such work is often outsourced.

Template creation

Depending on the purpose, you can send ordinary letters or letters with design elements. Corporate colors, logos, active social networks, links on the website – everything could be included in the template. You can create a template yourself or delegate the task to a designer – it is up to you.

Thus, sales manager deals with correspondence after receiving feedback and negotiating within their competence. I can definitely say, that the result this sales channel brings is the result of a teamwork. It takes time and understanding of needs of a particular business and also a great deal of patience. The number of the emails depends on different things – whether you use an automated mailing through CRM systems and mailing tools (MailChimp, Aweber) or you do it manually.
Obviously, your time and patience are of great importance. Who and when will help you in this – it also depends on the company’s decision. Outsourcing can become a solution that will help with lead generation and cost optimization.

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How To Choose The Right 3D Animation Software https://vafromeurope.com/how-to-choose-the-right-3d-animation-software/ https://vafromeurope.com/how-to-choose-the-right-3d-animation-software/#comments Sun, 25 Jun 2017 11:56:28 +0000 http://vafromeurope.com/?p=2972 Read more »]]> Best 3D Tools To Use

3D animation combines art and math in the way where colors and numbers create alternative worlds where you can’t see the fragile line between fantasy and reality. Latest 3D animation software will allow you make your own ideas real and alive.

Learning how to use one of the best 3D animation software might be challenging, yet you will definitely be pleased with the results. Obviously, this process might take some time, but you will catch up later when difficult tasks are done with phenomenal speed and quality.

Depending on your knowledge and goals you can choose from different tools. Most of them can be used by both amateurs and pros, but it will be better if you take your time to find the one that perfectly fits you. For example, Autodesk 3D with lots of extensions from other companies which simplifies your work process is easy for beginners. However, if you already have good experience in 3D animation, Foundry products would be a great asset for you.

Choosing the tool to learn is highly important for your future 3D animation success. It is an investment in yourself so take your time to think it through properly. Once you start your learning process you wouldn’t like to switch applications back and forth, so choose wisely.

Autodesk – Top 3D Animation Software

Among many others, the major part in 3D animation world plays Autodesk. It offers Maya and 3ds Max software options. Its tools are universal to use for both newbies and professionals. Autodesk software provides the endless variety of options, like lighting and simulation. It is widely used for video games and manga creation. Email and online forum support allow you to keep up with news and communicate in the easiest way possible. Such wide range of options and possibilities to implement many extensions will help you make a tremendous progress towards your abilities’ growing.

Autodesk tools are perfect for digital production, such as movies, games and broadcast television. They make the production of animations and scenery a lot easier for both novices and pros, that’s why they are legitimately considered as one of the best 3D animation software.

Maxon – Best Software for Rendering

Maxon tools have its pros and cons. They may seem a little bit complicated at first but overall are considered as a user-friendly 3D software that fits everyone despite user’s level of background. The key feature of Maxon animation products is its fast rendering. It is also worth mentioning that these tools are known for its Photoshop-friendly options.

One of the Maxon’s products is Cinema 4D. Although it’s easier to use compared to other alternative tools, still it can’t be seen as a simple one. Learning this one requires a deep background in animation sphere, often possessed by professionals. Cinema 4D is considered as one of the best tools for graphic artists, who have few experience in 3D tools.

3D Animation Software: What to Look For

Choosing the right 3D animation software is a long and difficult process, which may confuse you. To make this burden easier for you, we have created summaries of key aspects, you should look into.

Modeling Features

Among other modeling styles, we singled out three most common, which are polygon, subdivision, and NURBS. First two are represented in most, if not all software. As for NURBS, you can find it only in best of the best tools packages. Polygon uses 2 dimension system, which consists of vertices connection. Subdivision, on the other hand, goes further and uses 3D shapes which result in smooth surfaces. NURBS involves curve-based modeling technique, that helps to create smooth and organic surfaces.

Animation Features

Creation of animation requires a lot of efforts. Making your character look alive needs even more than that. The more realistic you want to make your creation, the more animation layers you have to implement. Using software which supports editable motion features will simplify your production process and help you customize it the way you imagine. And, of course, don’t forget to add audio effects to complete your masterpiece.

Intuitive User Interface

3D animation software can be pretty tricky in handling it. While choosing the tool you’re going to learn how to pay attention to its interface. The handy interface will save you a lot of time and efforts. If you are an experienced user, it would be useful to customize your workspace according to your needs. In that case, it will help to increase your productivity.

Extensibility

Nowadays it’s almost impossible to create something that meets everyone’s needs. That’s why developers gave up on stuffing modern software with plenty of options that might be useful for ones and an obstacle for the others at the same time. Instead of that, they started to put those options into packages that can be set up if the user needs it. That’s where extensions step up.

You won’t find 3D animation software that will have everything you need and exclude everything you don’t. Thus, while looking for a tool to learn, choose the one that has a feature to add plugins or extensions as needed. In that case, you’ll have more freedom in your newly created animation world.

Still not sure which tool to choose? Or maybe you are too busy to look for 3D animation software? Then our animation experts at VAfromEurope can help you create your desired animated masterpiece!

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Our Customers’ Requests (Part 4) https://vafromeurope.com/our-customers-requests-part-4/ https://vafromeurope.com/our-customers-requests-part-4/#respond Mon, 29 May 2017 14:48:22 +0000 http://vafromeurope.com/?p=2964 Read more »]]> Data Entry

How often have you heard the expression `Time is money`? It’s not a concern for the small business owners, who can’t afford to waste time.

When you recognize how technology can help you grow and develop your business prospects, you will need to put into effect technological solutions to make your business more profitable, and you will need to decrease your routine work in general.

Our team VAfromEurope is definitely aware of the process of marshalling papers, files, and dealing with databases and documentation. Take a look at your business process. Is there work that you have to cope with again and again, but which you could automatize with the help of technology?

It doesn`t matter who you are- a manager, an owner of the company or you just work with various data – you might always be stuck in a rut.

For instance:

  • You might have a good CRM system but do you have enough employees to maintain this framework? What will this maintaince require? Here one can leverage outsourcing;
  • Do you have internet businesses? You regularly need to create newsletters for clients, who are interested in your business.
  • Do you have a website, and you need to update data? In practice, every business has lots of files to get through.

One example of our work: a client has lots of business documents that have been collected for 20 years. He wants to do a mailing and to contact all the companies he has been working with previously. So we have different files and photos with information and our task is to select the needed contact info and to insert it into one spreadsheet so that it will be easy for a client to use. Undoubtedly, it’s a task for a data entry proffecional, and we can cope with it, too.

Anyway, if you have lots of data in different files, in various formats, or you need to search some data and to gather it all and put into one spreadsheet – it is a task for a virtual assistant and an opportunity for you to save your time for more useful tasks, while an assistant is preparing all the information for you.

At the stage when your business is working proficiently, it gives you more opportunities to showcase your business and strike deals.

]]> https://vafromeurope.com/our-customers-requests-part-4/feed/ 0 How to Use WordPress Plugins Effectively https://vafromeurope.com/how-to-use-wordpress-plugins-effectively/ https://vafromeurope.com/how-to-use-wordpress-plugins-effectively/#respond Fri, 28 Apr 2017 13:42:26 +0000 http://vafromeurope.com/?p=2951 Read more »]]> How to use WordPress plugins effectively

Of course, we use WordPress a lot and we like the process of working with it. This platform is so useful, when we work with different websites, it gives a lot of options to fill them correctly. Whatever business you have, it has to be presented with a good website, which reflects all its peculiarities and exclusiveness. How can WordPress help with it? Let’s see.

Additional plugins, that can be added to WordPress, allow us to use more platform’s functions. This way, we can use it to add the differentiation to websites. Due to the information on the WordPress website, there are more than 40K plugins to use. Of course, not all of them helps to make the website awesome and different, some plugins are used just for simple work with a website, but some let us make our pages more unique, which makes our website special, interesting, even more qualitative.

So, you want to create something cool and add some new features to your website. But there is an obstacle – even if you know exactly what do you need to add and what tools can be useful, there would be a lot of options. Then, which plugin to choose? After having our own experience in choosing, using and working with WordPress plugins, our specialists tested a lot of them and determined some that can really help.

1. CoSchedule.

It works like a calendar. If you have a lot of info to post and a lot of work to do with the website, it is a useful plugin to schedule all these in advance (weeks, even month).

2. Instagram Feed.

If you are trying to keep up with the latest social media news and ways of business marketing, you have to use Instagram, of course. Using of this plugin helps to show your Instagram feed on the website and to invite people to follow your business page.

3. Frizzly.

What does this plugin do really well – it helps to communicate other people with your website. Just with hovering over a photo, a menu, options, it allows to share the information from the website on social media, like tweeting, sharing on facebook, etc.

4. Notifications Bar.

You can often see a notifications bar on the top of different websites, where they offer to follow some pages or to subscribe to news or newsletters. Such thing is effective to catch people’s attention and to offer them actions you want them to do on your website.

The basic knowledge of WordPress and coding allows you to install plugins that you need. If someone is not a confident user of it, you can always get the help from our VAfromEurope Team.

]]> https://vafromeurope.com/how-to-use-wordpress-plugins-effectively/feed/ 0 Our Customers’ Requests (Part 3) https://vafromeurope.com/our-customers-requests-part-3/ https://vafromeurope.com/our-customers-requests-part-3/#respond Tue, 11 Apr 2017 10:26:44 +0000 http://vafromeurope.com/?p=2944 Read more »]]> Our Customers’ Requests (Part 3)

Following a series of articles about our everyday tasks, we continue to share with you our experience. This article covers advertising and promoting social networks.

The other our client deals with baking business (cakes, cupcakes), not producing, just posting various content in order to increase followers and promote pages in different social networks (FB,TW, Instagram). So, she reached our company in order to get help with promoting her business.

What were our client’s requests?

  • Promoting pages by increasing followers, likes and comments;
  • Looking for and choosing appropriate videos;
  • Creating eye-catching images with baking quotes;
  • Follow and reply comments;
  • Increase an Excel table of baking sites (links);
  • Like and join other baking groups, pages;

How did we help our client?

  • Firstly, a specialist looked through and analyzed all the pages and posts. In order to have more likes, sharings and comments, it’s necessary to identify your target audience and time for posting.So, the specialist defined the most appropriate time and number of posts for social networks. For each network it’s different.(e.g FB&TW – 3 posts a day, Instagram – 2-3 post per day). There were 3 different posts a day (1image, 1 video, 1 recipe).
  • To attract more people to like and join the community/page, the specialist chose the most common and interesting videos.
  • Then, the specialist created original images, using Canva or Photoshop, adding baking quotes to make them more noticeable.
  • In order to be in touch with followers and the people, who liked your page, it’s needed to comment posts and reply them.
  • Our client had an Excel table of baking website links, and we had to add the new ones in order to have new content for posting.
  • For having activity, comments on your page or community, it’s necessary also like and in other groups, in such a way increasing your followers or clients.

In consequence of our work, our client got more likes and comments in all social networks, all the pages are more visited, posts are shared and liked. It allowed the client to get target audience and receive more effectiveness from the business.

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