European Virtual Assistant Agency Fri, 14 Dec 2018 14:54:23 +0000 en-US hourly 1 How to Hire SEO Expert and Save Your Money Wed, 05 Dec 2018 14:32:11 +0000 Read more »]]>

Search engine optimization is the Holy Grail of online business. Once you are on top of the Google results, you can have it all. Still, it takes much time and efforts to get there, and you will unlikely succeed unless you hire a professional SEO expert. Here are some tips on how to find a good SEO consultant while not overspending on SEO services.


How to Hire SEO Expert and Save Your Money1

Before asking yourself how to hire SEO expert, try to make sense of what SEO is and why you need it. If everything you know is that you need SEO to rank high, it will be easy for any eloquent speaker to sell you his services. You need to run a SEO audit to understand where your website is lagging behinds (speed, backlinks, on-page SEO optimization, etc.) and hire SEO expert who specializes on resolving these issues.


How to Hire SEO Expert and Save Your Money2

Make sure that your hiring decision is not based on wrong unrealistic assumptions like to “get to the top of RERP in a month”. Rapid results can be only accomplished through black hat SEO services, which may drag you into heavy Google penalties. Eligible SEO efforts pay off in several months only, so you should better be cautious when someone promises you quick wins.

At the same time, it is normal to expect that the SEO results will last after you stop receiving SEO services. If anyone insists that you should not stop cooperating not to see your traffic drop dramatically, he is probably not a good SEO.


How to Hire SEO Expert and Save Your Money4

Although it might be great to have a dedicated SEO agency or a full-time employee take care of your SEO optimization, it will definitely make you overspend on SEO services. What is more, hiring SEO virtual assistants have additional benefits such a wide perspective they gain while working on diverse projects and businesses.


Since the offers of SEO services abound on the internet, the key question is how to find a good SEO consultant at a competitive price. The best option here is to hire a SEO virtual assistant who knows his trade and uses white hat SEO to ensure stable long-term ranking of your website. We are glad to have such on our team 😉

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How Businesses can Leverage Virtual Web Research Services Tue, 13 Nov 2018 10:56:15 +0000 Read more »]]>

We are living in the time of heavy reliance on the internet, which has penetrated all spheres of human life. Still, while the majority of companies and entrepreneurs have understood the importance of establishing their online presence, most of them still miss out on internet research, which provides a wealth of opportunities for any business. Thus, experienced online internet researchers from VAfromEurope are eager to share with you some insights into.

Key Business Tasks Web Research Service can Help With

How Businesses can Leverage Virtual Web Research Services

  • Market and Industry Research

Careful market and industry analyses are essential steps noone should skip when starting a business. Although these types of analysis often go hand-in-hand, each has a separate distinct mission. Industry research involves the analysis of key players and competitors. Market research, in its turn, is the research of potential customers, their demographics, interests, lifestyle, shopping behaviors, etc.

Good industry and market research helps to find one’s own niche and define a target market that are keys to successful marketing. Internet has considerably facilitated the way of doing an industry and market analysis providing ample tools for analysing competitors and doing surveys. What’s more, if you hire a virtual assistant to carry out an internet industry and market research, you may cut the related expenses without compromising the quality of the service, which determines future success of your business.

  • Search of Leads and Partners

Most successful companies do not wait for customers and partners to become interested in their products or services, but proactively search for useful connections. Although networking on the related conferences and exhibitions is important, internet research may still bring the most results here. For example, VAfromEurope has had a number of successful projects when web research helped to establish long-lasting relations with corporate customers and reliable suppliers.

  • Web research of prospective candidates

In some industries and for managerial positions, there is a great demand for qualified employees. Thus, current headhunting battles have become ruthless and take much time and resources. Remote research assistants can help create a pool of candidates that meet job requirements or conduct a background research, so that you are sure you that you hire and train the right person.

  • Real Estate Research

Better premises for doing business, affordable product storages, hotels to stay in on business trips, celebration venues or conference rooms… Now, when all the premises, hotels and restaurants can be researched and contacted online, a remote research assistant can help with any real estate need a business might have.

How Businesses can Leverage Virtual Web Research Services

Since so many business processes rely on internet research, it might be the best solution to delegate it to professional online internet researchers that apply best practices and tools to deliver true value to your business. VAfromEurope has ample experience in web research services for various businesses and industries. Hire a virtual assistant now to leverage all the opportunities of the today’s world.

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Crucial Things To Keep In Mind When Hiring A Copywriter Tue, 18 Sep 2018 10:37:53 +0000 Read more »]]>

The importance of hiring a professional copywriter to drive customer engagement and sales is emphasised very often now. The proofs and statistics are so compelling, that some business owners have started to think of a copywriter as of magical solution to low sales. Nevertheless, many owners are eventually not satisfied with the results and, then, ask themselves what mistakes they might have done when hiring a copywriter. This is why VAfromEurope have compiled a comprehensive list of crucial things business owners should know to make the most of their copy.

The basis of good copywriting is good marketing

First of all, you need to take it for granted that copywriting does not work without a good marketing plan. To provide an effective text, your copywriter should know what audience you want to target and what actions you would like readers to take.

Although business owners often associate copywriting with writing content for a corporate blog, it is just one of the tasks you can delegate to a copywriter. It is also necessary and, probably, even more important to hire a professional copywriter

  • to create text for your website pages
  • to write product and service descriptions
  • to create text for marketing campaigns and calls to actions
  • to work out custom letters (confirmation of a purchase, welcome letter upon subscription, etc.) and mass mailing campaigns

Each page of your website, each blog post, each letter, each lead form needs to have a definite goal, and copywriting should be the tool that helps you achieve this goal. If you do not have a well-thought marketing strategy, copywriting will unlikely produce any change to your bottom line.

Hire a copywriter, not a wordsmith

It is important that understand the difference between writing as such and writing a copy and make sure you hire a person that understands this difference too. A copy is a written communication with people, the ultimate goal of which is to persuade them to make a purchase. Thus, before hiring a copywriter, make sure he understands the key concepts of his trade and knows how to deliver value, not just stuff your website with words. In particular, here is the list of questions to ask an applicant for the position of a copywriter:

  • What techniques are used to make a text user-friendly?
  • What techniques are used to make a page SEO-optimised?
  • What is an anchor text?
  • What are internal and external links? Why are they important? In what cases, external links may be preferable or forbidden?
  • How do you understand the concept of “customer pain points”? Why is it important for copywriting?
  • What tools do you use to research keywords or assess the effectiveness of your copy? (The applicant should name at least Google Keyword Planner, Google Analytics and Search Console and explain what information he can get from these tools)

Provide ample time for research

It is a mistake to think that a copywriter needs time to wait for inspiration or find a writer’s muse. Copywriting is rather a technical process than a creative one. At the same time, quality copywriting requires much time for research. Namely, a copywriter needs to research

  • the audience: Is necessary to adopt the voice and the content to the audience’s demographics, interests, pain points, concerns, etc., which the writer needs to research first
  • competitors: Analysis of competitors will help to determine the unique benefits of your product, service or company, which should be stressed in the copy
  • covered topic: It is not enough for a blog post to be original and staffed with keywords, as new search engines algorithms place more value to the links to your content, time spent reading it and social engagement. This way, the key to success is providing relevant and helpful content people will read, like and share, which, unlike wordsmithing, requires much research
  • previous content to link to: A copywriter should research previous articles on your blog and your products to determine how they may be linked to in the article or letter he is to produce
  • keywords: Even if you give the main keyword to use in the text, a copywriter should better research the competition for it and search for additional long-tail keywords, which may be included in the copy

If you do not want to pay for the time a writer will spend on research, you should either provide all the information on your own or agree to a lower quality of content and, possibly, revise it on your own.

Make a copywriter your business partner

What we suggest here is not actually giving your copywriter a share in your business, but listening to what your copywriter has to say (as long as he knows his trade). A professional copywriter will analyse your sales funnels and will point to the weak points of your website or your marketing strategy. The question is, will you be responsive to his comments? Will you encourage him to produce reports on the effectiveness and revise previous content to make it more effective? If you do not encourage your copywriter to become your business partner and think of sales first, he will unlikely produce the results you hope for.

Choose the hiring option that serves your business best

There is a number of advantages and disadvantages to outsourcing your content. On the one hand, it is good to have an in-house copywriter that will understand the specifics of your business and will be readily available for a writing task. On the other hand, after your website receives quality text for all pages, the writing needs often drop dramatically. Thus, many business owners find themselves in the situation when they have to invent work to delegate to a full-time copywriter and regret hiring one at all. At the same time, a freelancer occasionally writing content for you may be not available for work when you need it. This way, it is best to cooperate with an agency like VAfromEurope that will make sure a professional copywriter, knowledgeable in your business and content strategy, is always available to you but works as many hours per week as you need it.

Concluding Thoughts

Copywriting is not some kind of magic that will solve all issues of your business, nor is it “just another blog post” you should have to keep up to the Jones. Copywriting is a tool that can help you reach your marketing goals and it is important that you hire a copywriter having this definition in mind.

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Content Ideas for Email Marketing Mon, 23 Jul 2018 15:42:43 +0000 Read more »]]>

Although not new, email marketing is considered one of the most effective marketing tools. Still, this tool requires a sound approach and an ability to find the right balance between letting your contacts forget about you and being overly intrusive.

Sometimes, companies create email campaigns only to inform people about the sales or discounts they offer. More than that, they initiate sales and discounts to have a viable reason to reach out to the audience. Such an approach is flawed for a number of reasons. First, people don’t like it if you only want to sell your product or service to them. Second, constant sales might send a negative message about the product, as if you are ready to give away half of the price, your product is either not worth the full price or no one wants to buy it. Last but not least, overlooking other topics, you miss the opportunity to establish closer relationships with your subscribers who might otherwise see the value and human face of your company from your emails.

Our Virtual Assistants have decided to help you brainstorm ideas for your email campaigns so that you leverage all the benefits it can bring. Here are the top twelve ideas we recommend to use:

  1. Share the recent blog post with few words about why it is topical and useful;
  2. Tell about the post, which has been read the most times or has received the most comments;
  3. Share statistics or infographics about the content you have provided (how many posts have been written, how many topics have been covered, how many people have read the posts, how many likes and shares the content has received, etc.);
  4. Present a list of the most helpful posts on a particular topic;
  5. Share a survey to find out what people like about your blog/product/service or ask them to vote for what they want to read or how you can improve your product/service;
  6. Share the insight into the history of your company or create a chart with the milestones you have reached so far;
  7. Include a personal message from a CEO or tell how you understand and implement your mission statement;
  8. Tell about nominations you have been awarded, your participation in thematic conferences, articles about your company, etc.;
  9. Share a how-to video or give tips on how to leverage all the available features/benefits of the product/service;
  10. Present use cases and success stories;
  11. Share customer feedback or experts’ reviews.

Of course, your marketing campaigns will depend on your specialisation, company size and the relationships you have established with your mailing contacts (specifically, whether you target a cold audience with little knowledge about your company or your long-term trusted partners). Still, it means that you should look for the right content, not skip email marketing overall. After all, you do remember about the rule of seven touches, right?

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7 Ways to Make Social Media Drive More Traffic to Your Website Fri, 06 Jul 2018 14:40:25 +0000 Read more »]]>

Social media has become a proven tool to grow business results in any niche you might be working. Still, to achieve results, social media marketing needs to have a well-thought strategy, which would help you build brand awareness, connect with your audience and, eventually, generate leads and sales. A special place in this strategy should be devoted to driving traffic to your website. Here are 7 practical tips you can use for increasing website traffic using social media:

  1. Make your website have a blog with useful and relevant content and share it in the social media. Social media is primarily the place to read the news and interesting content and people may get annoyed when they are only marketed directly here. At the same time, if you provide interesting content on the social media channel, which does not link back to your website, you lose the chance to track visits and remarket people who are interested in a particular product or service. With a blog, you actually kill many many birds with one stone – improve SEO of your website, have valuable content to share on the social media, find the audience you can market, etc.
  2. Make sure the content on your website has social share buttons. Again, this is important for SEO, but it also helps to drive more traffic to your website. Just consider Facebook here, the largest of the social media platforms: it has remade its algorithms to show more friends’ posts and fewer business pages’ posts. This way, if your article is shared by a regular user, it may appear in the timeline of much more people that if you shared the same link.
  3. Refer people to your website. Although this might seem obvious, many people still miss much of the traffic simply not providing links to their websites in the social media when answering user’s questions or commenting on the relevant posts. Track the discussions, which refer to your niche, and indicate by the way where users can read more on the topic.
  4. Use several social media channels. To drive more traffic, you need to use more social media channels. It does not mean you need to use them all, but try not to limit your social media marketing to one platform! Determine what social media sites are relevant to your audience and share content there. Try sharing content on Linkedin or Medium or answer questions pertaining to your expertise on Quora (it boasts 190 million monthly users in 2018!). Again, refer people to your website as you do.
  5. Share your website content more than once. Neil Patel, a traffic guru, recommends posting the website article at least three times. Although the engagement with each next time diminishes, the engagement on second and third sharing equals the engagement on the first one, which eventually doubles the traffic to your website. At the same time, sharing several times may make your post go viral.
  6. Make your niche experts help you. Create a roundup article, which would give expert’s views on the topic pertaining to your business. If you cannot contact experts and ask for their opinion, you may quote their Facebook or Twitter public posts, where they express their views on the topic. When sharing such article in the social media, tag the experts in the post – it is very likely that they will share your post among the millions of people following them.
  7. Use to drive traffic to your website via each piece of content you share. Of course, followers appreciate when you share some useful content from relevant websites. Still, it does not drive traffic to your website. is the tool that can correct this allowing to create a call to action with a link to your website on the page you share with your social media audience.

Using these 7 ways to make social media drive more traffic to your website might have an immediate effect on your business. VAfromEurope experts are ready to help you employ the best social media marketing strategies so that you receive maximum benefits from the online presence.

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Pros And Cons Of Using Google Tag Manager Thu, 31 May 2018 12:00:36 +0000 Read more »]]>

Tracking the volume and the actions of the visitors on your website is the key to effective marketing and remarketing to both new and existing customers. There is a wide variety of tracking tools and one solution to optimize and manage them in one place – Google Tag Manager (GTM). Let us look into the benefits of using this system.

Less Coding

Tags are snippets of code, which are to be added to the source code of your website to collect the relevant information. For example, there are Google Analytics, Adwords, Hotjar, Facebook pixel, and other tags that help you track the volume of your visitors, their location, time spent on each page, and other website events such as subscription, downloading or a purchase. If you use a tag manager, you do not have to refer to a specialist and make changes to your source code when you want to add, edit or disable certain tags, as you can do all this in a web-based GTM interface.

Less Speed Issues

Although tags provide valuable information, their loading slows down the website so that the “bounce rate” (when visitors leave without performing any action) may increase. Google Tag Manager makes all tags load asynchronously, thus eliminating the related speed issues.

Works With Mobile Apps And AMP Sites

You may add, edit, or disable tracking tags for your application or an accelerated mobile page (AMP) using a google tag manager interface. This way, there is no need to issue an updated version and ask clients to download it. Considering that some tags may prove not useful or may need further changes, flexibility in their management is vital.

Tags Templates

GTM has a big library of default tag templates, which are easy to set up and work with. At the same time, you may export an information about configuration of your tags, their triggers (conditions activating tags) and variables (places to store the information about the tracked events), and reuse it as a template each time you might need it.

While work with Google Tag Manager is really easy compared to changing source codes each time you want to make changes to your website’s tags, its implementation still requires some technical knowledge. For example, you will still have to add a GTM container code to each page of your website and technical help will be needed to manage more complex customized tags. In addition, if you have already had some tags added to your website manually, they should be removed, as placing them in GTM will end up in duplicate content (one event will be tracked twice).

No matter which tool you use, your website needs to be analyzed, which is a first step in its SEO optimization, and VAfromEurope can help you with it.

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GDPR: Are You Ready For The Changes? Fri, 18 May 2018 09:13:20 +0000 Read more »]]>

GDPR was adopted two years ago, but it is only on 25 May 2018 that it – and the related fines – come into effect. If you feel like you are the only one not to have heard about it, don’t worry – while large corporations have done much to prepare to the change so far, there are millions of other entrepreneurs like you who feel ignorant of any “revolution in data protection” coming.

VAfromEurope has set out to explain to our clients the basics of GDPR answering the most common questions they might have:

What is GDPR?

GDPR stands for General Data Protection Regulation, which was adopted by the European Union and comes into effect on 25 May 2018. Starting with this date, failure to adhere to GDPR will cost businesses up to €20 million or 4% of the annual revenue.

Who does GDPR relate to?

GDPR relates to all companies that are established in the EU and those who are outside of EU, but have EU employees, monitor behavior of EU data subjects, market products to EU citizens or use EU citizen’s data for their own products (e.g. IT companies).

What is considered “personal data”?

Personal data comprises the persons’ name, email, address, phone, IP address, as well as their religion, sexual orientation or personal opinion. Companies possess personal data of their employees, partners and clients and should take care to assure data security for all these subjects.

What are the most important changes we should know about?

  • A valid reason for data processing

You should choose and document a lawful basis for each data processing activity you perform. GDPR allows choosing between six lawful bases: consent, contract, legal obligations, vital interests, public task, and legitimate interests. Mind that lawful bases apply only in cases when the collection of personal data is necessary. If the data cannot be considered necessary for or relevant to the purpose of the activity, it should not be collected or stored.

  • Consent

GDPR has established stringent regulations regarding receiving, recording and managing consent, which is one of the most common lawful bases for processing data of clients. In particular, GDPR demands to obtain explicit consent from all subjects, inform them of the organization controlling and/or processing their data, explain the purpose of collecting consent and the ability to withdraw it in a clear and plain language, and keep the record of how the consent was received. In addition, you should make sure you don’t make a consent a precondition for a service and do not penalize subjects for withdrawing consent.

  • Personal privacy rights

GDPR has brought some important changes to the personal privacy rights. In particular, subjects should now be able to access, copy and transfer their personal data, as well as object to its use for a particular purpose. Subjects have also received a right to erasure of personal data, also known as “a right to be forgotten”.

Should we do anything if we do not do anything wrong with the data?

Yes, you should. GDPR requires not only to comply with the new rules but also to maintain accurate documentation of data processing and the related policies and procedures (e.g. procedures in case of a data breach), which would demonstrate compliance. In addition, you should appoint a Data Protection Officer or a data protection specialist and sign GDPR-compliant contracts with all processors or other subcontractors given access to the data you hold. You should also be ready to show you have conducted a internal audit and staff training on the new rules. What is more, if you have not used data encryption, should start implementing it to adhere to the security by design requirement.

Should we do anything with a database we already have?

Yes, you should. You need to make sure your legacy data was obtained in the way, which is compliant with current GDPR rules. If you do not have a documentation on how data was received or the process of obtaining consent contradicts current rules, you should inform the subjects of the information you hold and a reason for its processing giving them right to object or ask subjects to positively opt-in again.


Revising long-standing policies and practices may take up a lot of your time, but this is something you cannot escape – fines amounting to €20 million or 4% of the annual revenue sounds like a strong argument, doesn’t it? Still, our virtual assistants may free you from a wealth of other responsibilities, so that you concentrate on what is urgent and important, GDPR compliance in particular.

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SEO Audit: What It Is And Why You Need One Fri, 27 Apr 2018 12:42:02 +0000 Read more »]]>

Search engine optimization (SEO) determines the quantity and the quality of organic traffic you receive from search engines. To gain the incredible competitive advantage of high ranking on the search engine results page (SERP), you should start with a SEO audit of your website – a detailed analysis showing why search engines might have problems crawling your website and what should be done to improve its visibility and conversion.

Why Do You Need A SEO Audit?

It is important to understand that an SEO audit is done not only to identify shortcoming as such, but to suggest ways to improve relevant areas and address current issues preventing the website from ranking high on relevant SERPs.

Specifically, a full SEO audit allows to:

  1. Compare your performance against the performance of your competitors;
  2. Get a clear picture of SEO efficiency of your site;
  3. Assess the effectiveness of past and ongoing SEO efforts;
  4. Develop a technical task detailing on the necesary changes;
  5. Identify the weaknesses of your website and adress them;
  6. Establish futher goals for your website.

All this information helps to achieve the ultimate goals of SEO audit, which are the growth in organic targeted traffic, higher conversions, and increased revenue. This is why a good website audit is often a tipping point for businesses capitalising on online presence.

In addition, once the website owner invests into search engine optimisation, it is a SEO audit that allows to see what difference it has made for the website.

What Does SEO Audit Consist Of?

A SEO auditor should necessarily deal with these three areas:

Technical Analysis

Technical analysis entails checking the accessibility and indexability of your site. Analysis of accessibility includes looking into your website’s meta tags, robots.txt file, an XML sitemap, website load speed, mobile friendliness and overall website architecture – factors, which determine how well crawlers can access the pages or your site. Another step in a technical analysis is checking whether all the pages are indexed by Google (appear in SERPs). If some pages are not displayed to the users, an auditor should look for the possible Google penalties and identify the reasons for them.

On-Page Analysis

On-page analysis refers to the identification of content and keyword use issues. Specifically, an auditor needs to make sure the website does not cover different conflicting topics, there is no duplicate content (if several articles with the similar content are written, crawlers get confused and indexation issues arise) and keyword cannibalization (if several articles promote the same keyword, crawlers choose only the strongest one to display). Additional parameters auditor has to check are structure, length, and originality of the website articles, the use of keywords in all the relevant areas (content, H1-H6, title tags, meta descriptions, etc.), optimisation of images, and outbound and internal links.

Off-Page Analysis

Off-page analysis is meant to show how trustworthy search engines believe your website is. Trustworthiness of your website depends on the time visitors spend on your website, bounce rates, and links to your website from other trusted sources and social media. An auditor will help you make sense of all these metrics and learn to affect them to your advantage.

How Often Should You Perform A SEO Audit?

It is recommended to perform a SEO audit regularly to ensure the increased site visibility and high number of targeted visitors. There are no compulsory timeframes: while small websites might find frequent SEO audits overwhelming, bigger ones will definitely benefit from the timely identification of issues with SEO and may perform audits more often.

The general recommendation is to perform a SEO audit:

  • at an early stage of a new project;
  • at the start of a new quarter;
  • at any stage of website promotions (to assess website’s readiness or to evaluate the achieved results).

VAfromEurope team appreciates all the work and ideas you invest into your website and would love to help you identify and effectively address all the issues, which does not allow search engines to see all the value you can provide. SEO is a long process, but it is well worth it, so be sure to start early!

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Questions To VA: Keywords Tue, 06 Mar 2018 14:56:58 +0000 Read more »]]>

Everyone who has ever faced with the need to develop its own website has repeatedly heard of the SEO concept.

One of the basic SEO elements is keywords

What is the idea of keywords? What are they for?

These questions are often asked by our customers. That’s why we have decided to create a questionnaire with the top questions that might be helpful for business owners.

So keywords are words that allow users to find relevant content for their needs in the search engine.

A website that is well optimized for search engines ’speaks the same language‘ as its potential user base.

Search engines rank sites in the search queue by many factors, one of which is the relevancy of the key query. If the site owner, having placed the information, did not provide the content with the required level of correspondence to the topic, then the pages of such site in terms of the search engine are not useful to the user and will not be displayed in the top of search engine result page (SERP).

What does one need to know when choosing keywords?

  • To start with, it is necessary to look at it from a potential client’s perspective. You need to think as a client who will search for your product or service;
  • It is necessary to study the industry trends in which the client – the owner of the website – works;
  • Competitors’ Keywords. Gathering such Information allows to add to the list new enquiries useful for promoting. Also it helps to make a decision about adding to the website various interesting elements of content.

When is needed to create a list of keywords for a website?

A rule of thumb says that one has to create keywords list at the stage of launching website and at the beginning of marketing campaign.

Does the list of keywords require the revision, and when?

Definitely, yes. You need to control the effectiveness of the keywords, change or replace them when their performance and effectiveness decreases substantially.

Everything depends on the website. However, the practice shows that this should be done at least once every 6 months.

How many keywords should be created at the launching stage? Between 15 and 20. Why?

It is essential to make sure that at the initial stage of the website’s semantic kernel implementation keywords do not ’cannibalize’ each other.

How many keywords need to be on a website page?

The average keyword density for a page should not be more than 1-3% of webpage content.

Are there any rules one has to follow when using keywords?

  • Unique keywords should be used on every website’s page;
  • Keywords might include either one word or whole phrases (2-3 words). They can be short- or long-tail.

Keywords that consist of just one word are frequently not very relevant.

It is recommended to take the market by storm with long-tail keywords (phrases) that have less competition but bring you higher relevance.

How many keywords should be on a website or web platform in general?

Each page should be fоcused on not more than 2 or 3 keywords. Most important keywords have to be placed in ‘title’ and ‘meta’ tags of the page. If the page is optimized for multiple keywords at the same time, the search engine will not be able to distinguish the semantic core of the page and thus will not consider it as a relevant content to a specific search query. To hit top positions in search engine rankings, each page should be focused on certain keywords. If you want to promote a website with multiple keywords, you need to increase the number of pages.

Where can we apply keywords besides the website?

Marketing strategy should be a closed cycle where every element complements each other. One of these elements is keywords. Therefore, you can use them not only on the website pages but also for social media and articles.


We hope that our quick guide has responded to frequently asked questions from our actual and prospective customers about SEO and keywords.

Our VAfromEurope team has the expertise in this area and is always happy to help you.

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How To Implement Content Strategy For Your Business Mon, 22 Jan 2018 10:18:32 +0000 Read more »]]>

If you’re striving to:

  • promote brand and business awareness
  • inform customers about your goods and services
  • attract new customers
  • find out what customers think of your business
  • build stable and durable relationships with existing clients

Once you have indicated these goals, you should outline the content strategy if you decide to get involved in the social media marketing.

Our business experience shows that it is crucial to have a documented strategy. Therefore, a business that outlines a documented content strategy:

  • can avoid easily any possible pitfalls of content marketing
  • is more successful in implementing content marketing tactics through social media platforms
  • is more likely to connect the posted content with the target audience and increase engagement, retweets, likes, shares, followers, etc.

What does content strategy consist of?

A content strategy is a general vision that clarifies the reasons why you are creating content. You are to decide for whom and how you are going to promote and produce the content.

Firstly, you should look at implementing your content strategy through the collaboration of copywriter, designer and/or developer. The content strategy cannot be implemented solely by the copywriter. If you are a copywriter, you will be responsible for research and generation of keywords. And if you are a designer, you are going to concentrate on how to make the graphics fit around the text. As a developer, you are to have a clear understanding of the various computer languages that are used in application development.

These people initiate the process of elaborating and performing the content strategy. So, the task of the effective manager is to make sure that everyone is working on the same goals from the very beginning until the very end.

The effective content strategy includes the following fundamental steps:

  • Discuss the reasons for creating the content long-term strategy; indicate the problems to be solved; determine what will be a successful result of this strategy
  • Once you have outlined the vision, it is time to set 3-4 measurable, meaningful, time-bound, and content-focused goals for your content strategy
  • Analyze the audience, figure out characteristic features of the audience, like demographic information, what channels they use to communicate, who their influencers are, what are their pain points, etc.
  • Create the brand story; describe the uniqueness of the proposed products or services; align your style with the brand’s peculiarities
  • Choose social media channels to tell the brand story
  • Measure the success of each post: traffic, social shares, etc.

Based on our experience, if you want your strategy assistant in social media promotion to be on the same wavelength with you, you need to dedicate a little time to convey your goals and objectives, business vision, tastes.

But very often people have various visions of the same things. That`s why the effective manager can always build the right development strategy and explain it to you and your audience.

This is also the reason why hiring a team of specialists who are responsible for your promotional services could provide mutual understanding and visualization of your business strategy.

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