European Virtual Assistant Agency https://vafromeurope.com Mon, 22 Apr 2019 08:41:26 +0000 en hourly 1 How a LinkedIn Virtual Assistant Can Increase Your Network https://vafromeurope.com/how-a-linkedin-virtual-assistant-can-increase-your-network/ https://vafromeurope.com/how-a-linkedin-virtual-assistant-can-increase-your-network/#respond Fri, 19 Apr 2019 13:11:55 +0000 https://vafromeurope.com/?p=3228 Read more »]]> How a LinkedIn Virtual Assistant Can Increase Your Network

LinkedIn has 530 millions of users and it is the largest professional network in the world. No doubt, it has become a significant part of any small business and online presence of the owner. Taking into account these amazing numbers, in what form is your profile?

It is one of the great tasks which you could delegate for the virtual assistants. Read on to see how they can increase your presence on LinkedIn.

Grow your network!

Check Connections

Quality Assurance is a key. A great job for your virtual assistant is everyday checking of invitations on Linkedin. Instead of just accepting these connections VA will verify who they are and if there is something common you have. Many people turn to the masses to develop their connections without any doubt of who they are joining. It is better to have 200 good connections than 500 people who can not relate to your own business.

Track the appropriate groups

The LinkedIn group is a place where networking happens and it allows members with a common industry or interest to come together in one place. Your VA can help to increase visibility by:

  • Placing links to recent blog posts;
  • Sourcing industry new articles;
  • Underlining considerations that you have to contribute;
  • Questions that you can answer.

Create New Sales Opportunities

  • Make a need analysis to define and identify who would want your product or service;
  • Gather contact information for future outlooks of companies to be able to identify the next possibilities;
  • Manage existing clients and analyze their current positions to keep your database clean;
  • Find contact information and email addresses and standee lists for conferences and events which would be of interest of your target market;
  • Create connection requests. It has to be a personal message explaining either how do you know them or why you want to connect.

All of this will help you to grow as an experienced professional in your field and build trust relationships with existing and potential clients and contacts. Groups are another way to identify new members either from your own or secondary businesses. That would be wonderful connections, further strengthening and developing of your network outside the current contact area.

Do not have a virtual assistant yet? Start the process today with VAfromEurope.

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Amazon Seller & Virtual Assistant – Ways for Cooperation https://vafromeurope.com/amazon-seller-and-virtual-assistant-way-for-cooperation/ https://vafromeurope.com/amazon-seller-and-virtual-assistant-way-for-cooperation/#respond Fri, 05 Apr 2019 14:46:08 +0000 https://vafromeurope.com/?p=3208 Read more »]]> Amazon Seller and Virtual assistant - ways for cooperation

E-commerce has become a part of life and more sellers are becoming active on the largest e-commerce platform of Amazon. Our customer is not an exception. Although Ukraine is not a member of the Amazon community, this does not exclude the possibility to provide services to our foreign clients on this platform. Usually, starting sales on Amazon the seller-entrepreneur starts to work independently or with a small team. However, with a growth of business each of us faces the following issues:

  • Where find time to do all the planned tasks to ensure stable business growth?
  • Who can help me with the obligatory daily steps without which sales are impossible no matter how great my product was? Who can I delegate it and why?
  • How to find a person who will keep in step with the times? What needs to be delegated in the first place in terms of cooperation?

The best way for Amazon seller is to outsource this work to a virtual assistant team.

We want to share with you our experience in working with customers and products. There are a lot of nuances here. However, a lot of time takes actually Product Listings in work with Amazon products for sale. A person who already works directly with it usually knows this and what is important in this process. We will not focus attention on obvious things for those who have made their business. Making a Product Listings on Amazon requires a lot of time, knowledge, control and efforts. This is the original combination of data entry, content management, and analysis.

Work with Product Listing faces us with a lot of questions when analyzing and making product listings on Amazon as well as the necessity for close communication with Amazon support.

What is important in cooperation between client-assistant (agency):

  • A clear description of how you see your product on Amazon;
  • If you have information to study your particular product in detail, please provide it;
  • Your Virtual Assistant for Amazon FBA should know all that you know (important elements of Product Listings are: product title, images, bullet points, description, keywords).

Output data for Product Listings:

  • Barcodes of a manufacturer (EAN or UPC). They are necessary to avoid duplication. If you already have this list, submit it;
  • GTIN (Global Trade Identifier Number) Most products are required to have GTIN which is generally something like a UPC or an ISBN;
  • Product ID. It is needed for every product in order to be sold on Amazon. This Id (generally a UPC) will distinguish your product from every other product. It identifies the product related to the listing.
  • Daily tasks which virtual assistant help to resolve:

    Making Product Listings we come across with issues which require additional time and efforts.

  • Updating products by optimizing Amazon products. Due to price changes, this process is continuous;
  • Following Amazon rules and regulations (for example, prohibition of illegal products or offensive ones);
  • Making product listings gradually (prioritize the most important issues and fill listings by concrete steps);
  • The necessity of expanding the product catalog;
  • Avoiding of restriction some products and capriciousness with the product details page;
  • Frequent communication with Amazon support
  • The capriciousness of Amazon product listing is in the following:

  • Incorrectly entered barcode leads to error;
  • Incorrectly selected picture format and its quality leads to the impossibility to upload it;
  • Insufficiently made description without taking into account market trends will block your product page.

Why is it helpful to hire a virtual assistant from a team?

  • Possibility to increase the number of assistants with the growth of needs for additional assistance in the absence of the need to lose time for additional training knowledge will be transmitted in a team if necessary;
  • Timely replacement of an assistant in case of illness, sick leave, without loss for the business;
  • Appropriate additional control of the manager regarding time, reporting, taking into account the remarks, adjustments of the process.
  • Consequently, attention should be placed on your time consuming, quality and paying attention to the global things of your business. Virtual Assistance agency gives you a hand in Amazon routine.

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Benefits of Hiring a Virtual Assistant to the Business Lead Generation https://vafromeurope.com/benefits-of-hiring-a-virtual-assistant-to-the-business-lead-generation/ https://vafromeurope.com/benefits-of-hiring-a-virtual-assistant-to-the-business-lead-generation/#respond Fri, 29 Mar 2019 14:48:51 +0000 https://vafromeurope.com/?p=3193 Read more »]]> Benefits of hiring a virtual assistant to the business lead generation

The leading generation is a source of vitality of many businesses. The issue is that by devoting the necessary resources to lead generation before all other duties which go in business may be very hard. Organizations have the possibility to increase lead generation efforts without the need to devote their own personnel to these tasks.

Virtual assistant agency is a method for your business development and lead generation.

Objectives of a lead generation which suits for virtual administrative assistants:

Benefits of hiring a virtual assistant to the business lead generation1

• collection of leads — obviously in order to use potential leads it is necessary to have a prospecting database. The majority of companies simply buy the leading positions in the list of construction services. In a result, you don’t know your leads. Thanks to virtual assistant you may design your own database to provide the current and reliable contact details for each of your potential customers.

• email support — virtual resources such as email might be exploited by a virtual assistant to start talking about your goods and services. A detailed copy of the email may be provided to potential leads.

• email management — virtual administrative assistant can keep an eye on your email and transmit information that seems appropriate and relevant.

Please don’t forget about GDPR rules. It`s crucial nowadays to have a legal database.

• social media objectives — through social media many companies gain clients. In today’s fast growing business it is significant to be active in social media. That’s why you may trust such kind of work for a virtual assistant. Update your social network profiles without the need to shift someone’s focus to this task which requires a lot of time.

• lead following — with a virtual assistant you can be sure that each interaction with lead is monitored thoroughly to assure efficiency. Virtual assistants have good knowledge of CRM solutions which can do lead following comparably simple.

Benefits of hiring a virtual assistant to the business lead generation2

• online analysis — buying a new product or service takes a lot of time and takes you from the main duties. The virtual assistant agency may do these research tasks instead of you and you only may decide whether to continue the initiative after the deep analysis.

Therefore, focusing on the Lead Generation, you will be able to discover new opportunities for your company. Furthermore, the clients who were creating their own databases with VafromEurope’s help became successful.

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How to Hire SEO Expert and Save Your Money https://vafromeurope.com/how-to-hire-seo-expert-and-save-your-money/ https://vafromeurope.com/how-to-hire-seo-expert-and-save-your-money/#comments Wed, 05 Dec 2018 14:32:11 +0000 https://vafromeurope.com/?p=3110 Read more »]]>

Search engine optimization is the Holy Grail of online business. Once you are on top of the Google results, you can have it all. Still, it takes much time and efforts to get there, and you will unlikely succeed unless you hire a professional SEO expert. Here are some tips on how to find a good SEO consultant while not overspending on SEO services.

1. KNOW YOUR NEEDS

How to Hire SEO Expert and Save Your Money1

Before asking yourself how to hire SEO expert, try to make sense of what SEO is and why you need it. If everything you know is that you need SEO to rank high, it will be easy for any eloquent speaker to sell you his services. You need to run a SEO audit to understand where your website is lagging behinds (speed, backlinks, on-page SEO optimization, etc.) and hire SEO expert who specializes on resolving these issues.

2. HAVE RIGHT EXPECTATIONS

How to Hire SEO Expert and Save Your Money2

Make sure that your hiring decision is not based on wrong unrealistic assumptions like to “get to the top of RERP in a month”. Rapid results can be only accomplished through black hat SEO services, which may drag you into heavy Google penalties. Eligible SEO efforts pay off in several months only, so you should better be cautious when someone promises you quick wins.

At the same time, it is normal to expect that the SEO results will last after you stop receiving SEO services. If anyone insists that you should not stop cooperating not to see your traffic drop dramatically, he is probably not a good SEO.

3. HIRE A SEO VIRTUAL ASSISTANT FOR REAL GAINS

How to Hire SEO Expert and Save Your Money4

Although it might be great to have a dedicated SEO agency or a full-time employee take care of your SEO optimization, it will definitely make you overspend on SEO services. What is more, hiring SEO virtual assistants have additional benefits such a wide perspective they gain while working on diverse projects and businesses.

CONCLUDING THOUGHTS

Since the offers of SEO services abound on the internet, the key question is how to find a good SEO consultant at a competitive price. The best option here is to hire a SEO virtual assistant who knows his trade and uses white hat SEO to ensure stable long-term ranking of your website. We are glad to have such on our team 😉

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How Businesses can Leverage Virtual Web Research Services https://vafromeurope.com/how-businesses-can-leverage-virtual-web-research-services/ https://vafromeurope.com/how-businesses-can-leverage-virtual-web-research-services/#respond Tue, 13 Nov 2018 10:56:15 +0000 https://vafromeurope.com/?p=3090 Read more »]]>

We are living in the time of heavy reliance on the internet, which has penetrated all spheres of human life. Still, while the majority of companies and entrepreneurs have understood the importance of establishing their online presence, most of them still miss out on internet research, which provides a wealth of opportunities for any business. Thus, experienced online internet researchers from VAfromEurope are eager to share with you some insights into.

Key Business Tasks Web Research Service can Help With

How Businesses can Leverage Virtual Web Research Services

  • Market and Industry Research

Careful market and industry analyses are essential steps noone should skip when starting a business. Although these types of analysis often go hand-in-hand, each has a separate distinct mission. Industry research involves the analysis of key players and competitors. Market research, in its turn, is the research of potential customers, their demographics, interests, lifestyle, shopping behaviors, etc.

Good industry and market research helps to find one’s own niche and define a target market that are keys to successful marketing. Internet has considerably facilitated the way of doing an industry and market analysis providing ample tools for analysing competitors and doing surveys. What’s more, if you hire a virtual assistant to carry out an internet industry and market research, you may cut the related expenses without compromising the quality of the service, which determines future success of your business.

  • Search of Leads and Partners

Most successful companies do not wait for customers and partners to become interested in their products or services, but proactively search for useful connections. Although networking on the related conferences and exhibitions is important, internet research may still bring the most results here. For example, VAfromEurope has had a number of successful projects when web research helped to establish long-lasting relations with corporate customers and reliable suppliers.

  • Web research of prospective candidates

In some industries and for managerial positions, there is a great demand for qualified employees. Thus, current headhunting battles have become ruthless and take much time and resources. Remote research assistants can help create a pool of candidates that meet job requirements or conduct a background research, so that you are sure you that you hire and train the right person.

  • Real Estate Research

Better premises for doing business, affordable product storages, hotels to stay in on business trips, celebration venues or conference rooms… Now, when all the premises, hotels and restaurants can be researched and contacted online, a remote research assistant can help with any real estate need a business might have.

How Businesses can Leverage Virtual Web Research Services

Since so many business processes rely on internet research, it might be the best solution to delegate it to professional online internet researchers that apply best practices and tools to deliver true value to your business. VAfromEurope has ample experience in web research services for various businesses and industries. Hire a virtual assistant now to leverage all the opportunities of the today’s world.

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Crucial Things To Keep In Mind When Hiring A Copywriter https://vafromeurope.com/crucial-things-to-keep-in-mind-when-hiring-a-copywriter/ https://vafromeurope.com/crucial-things-to-keep-in-mind-when-hiring-a-copywriter/#respond Tue, 18 Sep 2018 10:37:53 +0000 https://vafromeurope.com/?p=3076 Read more »]]>

The importance of hiring a professional copywriter to drive customer engagement and sales is emphasised very often now. The proofs and statistics are so compelling, that some business owners have started to think of a copywriter as of magical solution to low sales. Nevertheless, many owners are eventually not satisfied with the results and, then, ask themselves what mistakes they might have done when hiring a copywriter. This is why VAfromEurope have compiled a comprehensive list of crucial things business owners should know to make the most of their copy.

The basis of good copywriting is good marketing

First of all, you need to take it for granted that copywriting does not work without a good marketing plan. To provide an effective text, your copywriter should know what audience you want to target and what actions you would like readers to take.

Although business owners often associate copywriting with writing content for a corporate blog, it is just one of the tasks you can delegate to a copywriter. It is also necessary and, probably, even more important to hire a professional copywriter

  • to create text for your website pages
  • to write product and service descriptions
  • to create text for marketing campaigns and calls to actions
  • to work out custom letters (confirmation of a purchase, welcome letter upon subscription, etc.) and mass mailing campaigns

Each page of your website, each blog post, each letter, each lead form needs to have a definite goal, and copywriting should be the tool that helps you achieve this goal. If you do not have a well-thought marketing strategy, copywriting will unlikely produce any change to your bottom line.

Hire a copywriter, not a wordsmith

It is important that understand the difference between writing as such and writing a copy and make sure you hire a person that understands this difference too. A copy is a written communication with people, the ultimate goal of which is to persuade them to make a purchase. Thus, before hiring a copywriter, make sure he understands the key concepts of his trade and knows how to deliver value, not just stuff your website with words. In particular, here is the list of questions to ask an applicant for the position of a copywriter:

  • What techniques are used to make a text user-friendly?
  • What techniques are used to make a page SEO-optimised?
  • What is an anchor text?
  • What are internal and external links? Why are they important? In what cases, external links may be preferable or forbidden?
  • How do you understand the concept of “customer pain points”? Why is it important for copywriting?
  • What tools do you use to research keywords or assess the effectiveness of your copy? (The applicant should name at least Google Keyword Planner, Google Analytics and Search Console and explain what information he can get from these tools)

Provide ample time for research

It is a mistake to think that a copywriter needs time to wait for inspiration or find a writer’s muse. Copywriting is rather a technical process than a creative one. At the same time, quality copywriting requires much time for research. Namely, a copywriter needs to research

  • the audience: Is necessary to adopt the voice and the content to the audience’s demographics, interests, pain points, concerns, etc., which the writer needs to research first
  • competitors: Analysis of competitors will help to determine the unique benefits of your product, service or company, which should be stressed in the copy
  • covered topic: It is not enough for a blog post to be original and staffed with keywords, as new search engines algorithms place more value to the links to your content, time spent reading it and social engagement. This way, the key to success is providing relevant and helpful content people will read, like and share, which, unlike wordsmithing, requires much research
  • previous content to link to: A copywriter should research previous articles on your blog and your products to determine how they may be linked to in the article or letter he is to produce
  • keywords: Even if you give the main keyword to use in the text, a copywriter should better research the competition for it and search for additional long-tail keywords, which may be included in the copy

If you do not want to pay for the time a writer will spend on research, you should either provide all the information on your own or agree to a lower quality of content and, possibly, revise it on your own.

Make a copywriter your business partner

What we suggest here is not actually giving your copywriter a share in your business, but listening to what your copywriter has to say (as long as he knows his trade). A professional copywriter will analyse your sales funnels and will point to the weak points of your website or your marketing strategy. The question is, will you be responsive to his comments? Will you encourage him to produce reports on the effectiveness and revise previous content to make it more effective? If you do not encourage your copywriter to become your business partner and think of sales first, he will unlikely produce the results you hope for.

Choose the hiring option that serves your business best

There is a number of advantages and disadvantages to outsourcing your content. On the one hand, it is good to have an in-house copywriter that will understand the specifics of your business and will be readily available for a writing task. On the other hand, after your website receives quality text for all pages, the writing needs often drop dramatically. Thus, many business owners find themselves in the situation when they have to invent work to delegate to a full-time copywriter and regret hiring one at all. At the same time, a freelancer occasionally writing content for you may be not available for work when you need it. This way, it is best to cooperate with an agency like VAfromEurope that will make sure a professional copywriter, knowledgeable in your business and content strategy, is always available to you but works as many hours per week as you need it.

Concluding Thoughts

Copywriting is not some kind of magic that will solve all issues of your business, nor is it “just another blog post” you should have to keep up to the Jones. Copywriting is a tool that can help you reach your marketing goals and it is important that you hire a copywriter having this definition in mind.

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Content Ideas for Email Marketing https://vafromeurope.com/content-ideas-for-email-marketing/ https://vafromeurope.com/content-ideas-for-email-marketing/#respond Mon, 23 Jul 2018 15:42:43 +0000 https://vafromeurope.com/?p=3070 Read more »]]>

Although not new, email marketing is considered one of the most effective marketing tools. Still, this tool requires a sound approach and an ability to find the right balance between letting your contacts forget about you and being overly intrusive.

Sometimes, companies create email campaigns only to inform people about the sales or discounts they offer. More than that, they initiate sales and discounts to have a viable reason to reach out to the audience. Such an approach is flawed for a number of reasons. First, people don’t like it if you only want to sell your product or service to them. Second, constant sales might send a negative message about the product, as if you are ready to give away half of the price, your product is either not worth the full price or no one wants to buy it. Last but not least, overlooking other topics, you miss the opportunity to establish closer relationships with your subscribers who might otherwise see the value and human face of your company from your emails.

Our Virtual Assistants have decided to help you brainstorm ideas for your email campaigns so that you leverage all the benefits it can bring. Here are the top twelve ideas we recommend to use:

  1. Share the recent blog post with few words about why it is topical and useful;
  2. Tell about the post, which has been read the most times or has received the most comments;
  3. Share statistics or infographics about the content you have provided (how many posts have been written, how many topics have been covered, how many people have read the posts, how many likes and shares the content has received, etc.);
  4. Present a list of the most helpful posts on a particular topic;
  5. Share a survey to find out what people like about your blog/product/service or ask them to vote for what they want to read or how you can improve your product/service;
  6. Share the insight into the history of your company or create a chart with the milestones you have reached so far;
  7. Include a personal message from a CEO or tell how you understand and implement your mission statement;
  8. Tell about nominations you have been awarded, your participation in thematic conferences, articles about your company, etc.;
  9. Share a how-to video or give tips on how to leverage all the available features/benefits of the product/service;
  10. Present use cases and success stories;
  11. Share customer feedback or experts’ reviews.

Of course, your marketing campaigns will depend on your specialisation, company size and the relationships you have established with your mailing contacts (specifically, whether you target a cold audience with little knowledge about your company or your long-term trusted partners). Still, it means that you should look for the right content, not skip email marketing overall. After all, you do remember about the rule of seven touches, right?

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7 Ways to Make Social Media Drive More Traffic to Your Website https://vafromeurope.com/7-ways-to-make-social-media-drive-more-traffic-to-your-website/ https://vafromeurope.com/7-ways-to-make-social-media-drive-more-traffic-to-your-website/#respond Fri, 06 Jul 2018 14:40:25 +0000 https://vafromeurope.com/?p=3067 Read more »]]>

Social media has become a proven tool to grow business results in any niche you might be working. Still, to achieve results, social media marketing needs to have a well-thought strategy, which would help you build brand awareness, connect with your audience and, eventually, generate leads and sales. A special place in this strategy should be devoted to driving traffic to your website. Here are 7 practical tips you can use for increasing website traffic using social media:

  1. Make your website have a blog with useful and relevant content and share it in the social media. Social media is primarily the place to read the news and interesting content and people may get annoyed when they are only marketed directly here. At the same time, if you provide interesting content on the social media channel, which does not link back to your website, you lose the chance to track visits and remarket people who are interested in a particular product or service. With a blog, you actually kill many many birds with one stone – improve SEO of your website, have valuable content to share on the social media, find the audience you can market, etc.
  2. Make sure the content on your website has social share buttons. Again, this is important for SEO, but it also helps to drive more traffic to your website. Just consider Facebook here, the largest of the social media platforms: it has remade its algorithms to show more friends’ posts and fewer business pages’ posts. This way, if your article is shared by a regular user, it may appear in the timeline of much more people that if you shared the same link.
  3. Refer people to your website. Although this might seem obvious, many people still miss much of the traffic simply not providing links to their websites in the social media when answering user’s questions or commenting on the relevant posts. Track the discussions, which refer to your niche, and indicate by the way where users can read more on the topic.
  4. Use several social media channels. To drive more traffic, you need to use more social media channels. It does not mean you need to use them all, but try not to limit your social media marketing to one platform! Determine what social media sites are relevant to your audience and share content there. Try sharing content on Linkedin or Medium or answer questions pertaining to your expertise on Quora (it boasts 190 million monthly users in 2018!). Again, refer people to your website as you do.
  5. Share your website content more than once. Neil Patel, a traffic guru, recommends posting the website article at least three times. Although the engagement with each next time diminishes, the engagement on second and third sharing equals the engagement on the first one, which eventually doubles the traffic to your website. At the same time, sharing several times may make your post go viral.
  6. Make your niche experts help you. Create a roundup article, which would give expert’s views on the topic pertaining to your business. If you cannot contact experts and ask for their opinion, you may quote their Facebook or Twitter public posts, where they express their views on the topic. When sharing such article in the social media, tag the experts in the post – it is very likely that they will share your post among the millions of people following them.
  7. Use Snip.ly to drive traffic to your website via each piece of content you share. Of course, followers appreciate when you share some useful content from relevant websites. Still, it does not drive traffic to your website. Snip.ly is the tool that can correct this allowing to create a call to action with a link to your website on the page you share with your social media audience.

Using these 7 ways to make social media drive more traffic to your website might have an immediate effect on your business. VAfromEurope experts are ready to help you employ the best social media marketing strategies so that you receive maximum benefits from the online presence.

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Pros And Cons Of Using Google Tag Manager https://vafromeurope.com/pros-and-cons-of-using-google-tag-manager/ https://vafromeurope.com/pros-and-cons-of-using-google-tag-manager/#respond Thu, 31 May 2018 12:00:36 +0000 https://vafromeurope.com/?p=3063 Read more »]]>

Tracking the volume and the actions of the visitors on your website is the key to effective marketing and remarketing to both new and existing customers. There is a wide variety of tracking tools and one solution to optimize and manage them in one place – Google Tag Manager (GTM). Let us look into the benefits of using this system.

Less Coding

Tags are snippets of code, which are to be added to the source code of your website to collect the relevant information. For example, there are Google Analytics, Adwords, Hotjar, Facebook pixel, and other tags that help you track the volume of your visitors, their location, time spent on each page, and other website events such as subscription, downloading or a purchase. If you use a tag manager, you do not have to refer to a specialist and make changes to your source code when you want to add, edit or disable certain tags, as you can do all this in a web-based GTM interface.

Less Speed Issues

Although tags provide valuable information, their loading slows down the website so that the “bounce rate” (when visitors leave without performing any action) may increase. Google Tag Manager makes all tags load asynchronously, thus eliminating the related speed issues.

Works With Mobile Apps And AMP Sites

You may add, edit, or disable tracking tags for your application or an accelerated mobile page (AMP) using a google tag manager interface. This way, there is no need to issue an updated version and ask clients to download it. Considering that some tags may prove not useful or may need further changes, flexibility in their management is vital.

Tags Templates

GTM has a big library of default tag templates, which are easy to set up and work with. At the same time, you may export an information about configuration of your tags, their triggers (conditions activating tags) and variables (places to store the information about the tracked events), and reuse it as a template each time you might need it.

While work with Google Tag Manager is really easy compared to changing source codes each time you want to make changes to your website’s tags, its implementation still requires some technical knowledge. For example, you will still have to add a GTM container code to each page of your website and technical help will be needed to manage more complex customized tags. In addition, if you have already had some tags added to your website manually, they should be removed, as placing them in GTM will end up in duplicate content (one event will be tracked twice).

No matter which tool you use, your website needs to be analyzed, which is a first step in its SEO optimization, and VAfromEurope can help you with it.

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GDPR: Are You Ready For The Changes? https://vafromeurope.com/gdpr-are-you-ready-for-the-changes/ https://vafromeurope.com/gdpr-are-you-ready-for-the-changes/#respond Fri, 18 May 2018 09:13:20 +0000 https://vafromeurope.com/?p=3049 Read more »]]>

GDPR was adopted two years ago, but it is only on 25 May 2018 that it – and the related fines – come into effect. If you feel like you are the only one not to have heard about it, don’t worry – while large corporations have done much to prepare to the change so far, there are millions of other entrepreneurs like you who feel ignorant of any “revolution in data protection” coming.

VAfromEurope has set out to explain to our clients the basics of GDPR answering the most common questions they might have:

What is GDPR?

GDPR stands for General Data Protection Regulation, which was adopted by the European Union and comes into effect on 25 May 2018. Starting with this date, failure to adhere to GDPR will cost businesses up to €20 million or 4% of the annual revenue.

Who does GDPR relate to?

GDPR relates to all companies that are established in the EU and those who are outside of EU, but have EU employees, monitor behavior of EU data subjects, market products to EU citizens or use EU citizen’s data for their own products (e.g. IT companies).

What is considered “personal data”?

Personal data comprises the persons’ name, email, address, phone, IP address, as well as their religion, sexual orientation or personal opinion. Companies possess personal data of their employees, partners and clients and should take care to assure data security for all these subjects.

What are the most important changes we should know about?

  • A valid reason for data processing

You should choose and document a lawful basis for each data processing activity you perform. GDPR allows choosing between six lawful bases: consent, contract, legal obligations, vital interests, public task, and legitimate interests. Mind that lawful bases apply only in cases when the collection of personal data is necessary. If the data cannot be considered necessary for or relevant to the purpose of the activity, it should not be collected or stored.

  • Consent

GDPR has established stringent regulations regarding receiving, recording and managing consent, which is one of the most common lawful bases for processing data of clients. In particular, GDPR demands to obtain explicit consent from all subjects, inform them of the organization controlling and/or processing their data, explain the purpose of collecting consent and the ability to withdraw it in a clear and plain language, and keep the record of how the consent was received. In addition, you should make sure you don’t make a consent a precondition for a service and do not penalize subjects for withdrawing consent.

  • Personal privacy rights

GDPR has brought some important changes to the personal privacy rights. In particular, subjects should now be able to access, copy and transfer their personal data, as well as object to its use for a particular purpose. Subjects have also received a right to erasure of personal data, also known as “a right to be forgotten”.

Should we do anything if we do not do anything wrong with the data?

Yes, you should. GDPR requires not only to comply with the new rules but also to maintain accurate documentation of data processing and the related policies and procedures (e.g. procedures in case of a data breach), which would demonstrate compliance. In addition, you should appoint a Data Protection Officer or a data protection specialist and sign GDPR-compliant contracts with all processors or other subcontractors given access to the data you hold. You should also be ready to show you have conducted a internal audit and staff training on the new rules. What is more, if you have not used data encryption, should start implementing it to adhere to the security by design requirement.

Should we do anything with a database we already have?

Yes, you should. You need to make sure your legacy data was obtained in the way, which is compliant with current GDPR rules. If you do not have a documentation on how data was received or the process of obtaining consent contradicts current rules, you should inform the subjects of the information you hold and a reason for its processing giving them right to object or ask subjects to positively opt-in again.

Conclusion

Revising long-standing policies and practices may take up a lot of your time, but this is something you cannot escape – fines amounting to €20 million or 4% of the annual revenue sounds like a strong argument, doesn’t it? Still, our virtual assistants may free you from a wealth of other responsibilities, so that you concentrate on what is urgent and important, GDPR compliance in particular.

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