We are really pleased to share with you summer social media news chosen to be analyzed. Every single business is strongly advised to carefully follow the actual newsfeed to stay afloat. The selection of news presented below will definitely be of use and interest to our readers/subscribers. So, let us start then.
Instagram WILL ENABLE ADVERTISERS TO CREATE ADS WITHOUT LINKING TO A Facebook PAGE
There has always been ‘a bond’ between Instagram and Facebook as the first is owned by Facebook Inc. Everything seemed to be logical and quite normal. However, in the light of the latest Facebook shift, the shadow of tumult and misunderstandings arose. What’s the matter? The issue is enrooted in the recently announced Instagram update regarding the ad campaigns on the platform. New Instagram users do not have to be active (have an account) on Facebook to post on Instagram. Consequently, some connections between the two SM platforms are torn apart. Why? What happened? As the official Facebook has provided no explanation so far, a good number of assumptions are coming to the surface every day. One of the most popular is the issue with Facebook being unable to properly address the concerns around the hate speech and, consequently, experiencing a kind of a backlash recently. Maybe it is the true reason for the new update, who knows. Nevertheless, the new Instagram ad campaign policy is for the US and Turkey so far; no further expansion looms on the horizon.
Let us just wait and see how the events will unfold.
Read more: https://www.socialmediatoday.com/news/instagram-will-enable-new-advertisers-to-create-ads-without-linking-to-a-fa/580310/
In June, LinkedIn decided to refresh its Native Events function (first launched in 2019) by publishing an updated guide on the Events and Live-Streaming tools. In the guide, it goes about:
- detailed overview of the platform Live and Event (what exactly function is better to be used, for what and when);
- how to implement the options offered to get the most out of the service;
- a wide range of pointers/tips to assist the users in the planning stage.
The information LinkedIn shares in its new guide is definitely well worth learning for those using the functionalities mentioned actively and productively. Having the right vision and being information-driven, the results of the promotion campaign will be considerably enhanced.
TiKToK LAUNCHES ‘TiKToK FOR BUSINESS’ PLATFORM FOR MARKETS
‘Don’t make ads, make TikTok’
From LinkedIn, we will smoothly move to TikTok, a social video-sharing service, which is gaining its popularity presently. Just like LinkedIn, the platform focused its “TikTok for Business” website on marketing and its promotion through social media tools and services.
With the launch of TikTok For Business, we set out to embrace the creative, positive, and real moments that make our community so special with solutions for businesses to connect and grow with our wonderfully expressive community.” – official TikTok goes.
The video-sharing service provides tips/notes/links/best practices and insights to TikTok tools and case studies targeted at quick and most effective short-video clips utilizing for the efficient advertising campaigns running.
Interested in the freshest feedback on the newly developed website? Here you are: the resources and information presented are quite interesting and valuable but not enough (too restrictive and limited). However, the website could prove to be a useful source of information for marketers.
YouTube LAUNCHES ‘HOW YouTube WORKS’ EXPLAINER PLATFORM TO SHARE INFORMATION ON PLATFORM POLICIES
The update is believed to be really useful and needed. Taking into consideration the scope of the functions/tools/services the YT operates (its functional scalability), it sounds good to have a certain guide that would provide all the information/instructions on both documental and practical service implementation. The explainer platform ‘How YT works’ appears to be the very source to give all the answers to the questions arising.
There can be several sectors overview distinguished:
- how it works( YouTube key policies, ad settings, trend insights, etc.);
- main focus areas (monetization policies, specific areas abundant info and so on);
- new updates/novelties (e.g. user information protection enhancement);
- tendencies for improvement (recommended content algorithm, etc.).
On the whole, the overview is clear and informative. No evident drawbacks and disadvantages to be found. One had better read it through to get even more knowledgeable and experienced in YT services operation.
Google EXPANDS ACCESS TO ITS BUSINESS MESSAGING TOOLS FROM SEARCH AND MAPS
A few days ago, we witnessed business messages in Maps and Search evident expansion, meaning no business types and regions limitations regarding Google My Business listing.
Its main benefits are as follows:
- multi-lateral support of all businesses;
- ability to integrate Business Messages with the customer service platforms;
- comprehensive messaging solution across Android devices and with Maps on iOS.
So, get in touch from Google listings quickly and easily no matter whether you are a businessman or a customer and no matter whether you use Android or iOS. The most effective support will be guaranteed. It is nice, isn’t it?
P.S. the update discussed above is only in English so far. Nevertheless, there are all chances for it to become more accessible soon.
All for now. We will have another newsfeed session in a month though. Would be really glad to have You here. Meanwhile, stay with our VAfromEurope service for more actual information best serving your interests and needs.