Are you going to give a webinar? Having to present a webinar is terrifying, though it is a perfect chance to position you as an online expert no matter what business sphere you`re working in. Primarily, it gives you a chance to address your audience directly. Well, there are several steps to make your webinar a success.
Choose a catchy topic
Actually, every sphere of your business can make a webinar topic built around itself, but not all of them are potentially appealing to your customers. In order to choose the most preferable one,you may want to check what’s already popular within your business niche. Besides that, you shouldn’t disregard your customers’ preferences. You may also check your website’s traffic to find out which topics are the most popular with them and chose the most winning one.
Present valuable content
Even if watching your webinar is free, people are still investing the most valuable thing – their time! You shouldn’t just spotlight your service or products, you need to be ready to show off. By doing that you will kill two birds with one stone because you will simply funnel them from the webinar to your landing page for instance.
Get a written script
Do you want all the information to be relevant? You don’t want to miss any piece of important information by any chance? Well, if keeping all in mind is not of your talents, writing a script might be a good idea. Some people need just a breakdown of the talking points, some prefer putting everything down on paper. Anyway, it is a ton of work that has to be done. And what’s more, it should sound natural, like your own speech flows.
Create a polished slide deck
Presenting a good slide deck is of the same importance as a refined script. It consists of two components: the information you’re going to present and a visual component. A poor PowerPoint presentation is probably the last thing you want. Besides that, the text should be synchronized with the slides. If you already have a virtual assistant, specializing in copywriting, you might also consider outsourcing a good graphic designer.
Watch a few webinars yourself
Don’t ever launch a webinar without watching any by yourself, since it can be extremely educational. You will learn the format and find out what the relevant topics are.
Never do everything by yourself
It’s no secret that we all need some help from time to time, so creating a webinar is no exception. Sometimes involving a specialist, who possesses the necessary knowledge, skills and experience are simply imminent. The vast majority of business owners consider outsourcing an accountant or a receptionist a good idea. Launching a webinar might turn out to be a time-consuming task. So why not outsource the person who can take care of minor aspects to let the process go smoothly? A virtual assistant will be the person who orchestrates everything behind the scenes. This person will definitely make sure that all the links are alive, there are no issues with your mic or web camera, all the online questions are answered, etc. If you do have such person, you will be able to concentrate on your speech.