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October 2021 Social Media Digest: Essential Trends and Takeaways

October’s social media updates include Facebook audience measurement changes, Instagram desktop posting and Live scheduling, LinkedIn freelancer tools, expanded Twitter Spaces, Clubhouse Clips, and new YouTube caption features, giving marketers and creators more opportunities to engage audiences effectively.

Winter is approaching, and we look forward to Halloween preparations and Christmas shopping.

Additionally, once we reach that time, we’ve prepared hot news from the Social Media World.

Facebook starts counting unconnected accounts separately

The update marks a major shift for marketers using Social Media. Additionally, Facebook will treat unconnected accounts in the Accounts Center as separate entities for planning and measurement, affecting foretasted reach. Furthermore, it also affects how budgets are allocated across Facebook and Instagram campaigns.

Previously, Facebook counted people with multiple accounts as one person when the same email or device accessed both platforms. The update may widen the apparent reach of Facebook Ads and change planning estimates. In addition, Potential Reach now shows ranges rather than exact numbers. Facebook has recently adjusted to reduce fake and duplicate accounts, which may shape how these updates are viewed and applied.

More Details: SocialMediaToday

Facebook expands Audio Rooms Access and adds a new Tab

In October, Facebook launched live audio rooms for all public figures worldwide after first offering them in the US.

Facebook offers verified accounts the option to host those live rooms.

Audio Rooms will appear above the News Feed and Stories.

For now, only verified accounts and public figures are restricted from creating Audio Rooms; all users can tune in.

Additionally, this makes sense because it prevents overcrowding and helps users find the best room quickly.

More Detail: SocialMediaToday

Instagram finally launches Desktop Posting Option

On October 21, Instagram introduced this option, a long-awaited update for SM Managers. The functionality lets users upload photos and videos in under one minute, and users post Stories and Reels as they used to. It means that, in order to save time and effort, managers won’t have to save images on multiple devices. As noted, people could have used this function earlier if mobile mode was on. But last week, the platform rolled out this feature to all users worldwide without any restrictions.

More Details: Social Media Today

Instagram makes Live-Stream Scheduling available

This is a valuable feature for Instagram broadcasters.

Now all creators can schedule Instagram Live streams up to 90 days in advance. This provides more time for thorough planning and preparation.

Live Composer allows adding a title and product tags if you’re promoting anything on your stream.

Additionally, share a Feed Post to let users sign up for notifications one day before.

They will also receive notifications 15 minutes before the Stream.

This feature shows more potential for Live Shopping.

According to a recent survey in China, the vast majority of consumers confessed they’ve bought goods during live streams.

Additionally, More Details: SocialMediaToday.

LinkedIn provides new opportunities for Freelancers

LinkedIn is looking to provide better Brands/Freelancers connections and expand its Services Marketplace. The platform is launching this option worldwide. Now, users who list services on their profile can get wider exposure to job opportunities. LinkedIn provides this option after your Services discovery, allowing users to send a service request immediately without following or connecting. There is also a new dashboard for service providers. Once you create a list of services provided, you’ll get a new dashboard to manage messages and requests.

More Details: SocialMediaToday

Twitter expands Spaces to all iOS and Android Users

Twitter rolled out the Spaces hosting option to everyone. Up till then, this option had been available for users with 600+ followers, while everybody had a chance to tune it. On one hand, it provides more capacity for communication; on the other, it provides new challenges for guiding followers to the most interesting discussions. Twitter is also rolling out a new Spaces Tab, which highlights chats according to your interests.

More Details: SocialMediaToday

Clubhouse launches ‘Clips’ access

After some testing, Clubhouse allowed sharing 30-second audio clips to all iOS users. Now users can see a scissors icon; once tapped, it captures a 30-second clip for further saving and third-party sharing. Apart from this, the platform provides a QR code, which allows linking back to the room in progress. By doing so, Clubhouse is probably trying to spark engagement again.

More Details: SocialMediaToday