January Social Media Digest 2022
January brought several notable social media updates for marketers, creators, and businesses. Facebook enhanced Creator Studio with Stories Highlights and improved page management tools. Instagram redesigned Live event scheduling to boost visibility and audience engagement. LinkedIn expanded its Marketing Labs with new educational courses for marketers and content creators. Twitter made Spaces recordings available to all users and introduced new analytics insights, while Clubhouse improved room discovery with enhanced sharing options, analytics, and web listening capabilities. These updates provide new opportunities to grow audiences, improve content strategies, and increase engagement across major social platforms.
Traditionally, January is the month of post-holiday recovery, planning a business year, and testing. The vast majority of platforms launched or at least announced initial tests of their new features. However, there are some changes and updates that came into effect last month. Here are the hottest updates of January.
Facebook updates Creator Studio
At the beginning of the year, Facebook is trying to attract more attention to Stories. Story highlights will choose a 20-second clip from your video to post as a Facebook or Instagram Story, drawing attention to the full video. Creator Studio prevents users from creating or editing a highlighted segment because only a highlighted segment can be chosen.
Facebook has also updated its Creator Studio with a new Page Management Option to be able to see how your posts will appear in the Newsfeed.
More Details: SocialMediaToday
Instagram redesigns Live Stream Schedule Display
The option of scheduling Live itself is not new, but now it provides a new way to separate the process of creating a feed post from scheduling a live stream. Your profile gets a badge, which provides additional information on the event when tapped. By tapping it, followers can also subscribe to get notifications about the event. This update is an attempt to raise awareness around broadcasts and Instagram Live to maximize exposure and reach.
More Details: SocialMediaToday
LinkedIn expands its education tools
LinkedIn expanded its Marketing Labs, which were first launched a year ago. In addition to five courses that help marketers get a clear understanding of LinkedIn marketing tools, the platform rolled out three more:
- Building an Organic Presence with LinkedIn Pages
- Building a Full-Funnel Content Marketing Strategy
- Creative Design for LinkedIn
Each course is designed in a thorough way, providing plenty of insightful information and a check-up test after each of them. At the end of your learning path, each learner gets a certificate to be displayed on a profile or be downloaded in PDF.
More Details: SocialMediaToday
Twitter makes Spaces Recordings available for all users
In January, Twitter officially enabled Spaces recordings for all users and platforms. This option provides extra value for Spaces because it can be used for multiple purposes. First, you need to enable the recording option during setup. Users see an indicator when the Space is recording, and the recording remains available for playback for a month. The host can also download the audio to turn it into podcasts for further promotion.
Twitter Spaces also got extra insights last month, which means a host gets an option of being able to see statistics on the total number of users who tuned into a Live and replays after that. Hopefully, it will provide extra info to help you plan your strategy. More info: SocialMediaToday
More Details: SocialMediaToday
Clubhouse strives to improve Room discovery
Last month, Clubhouse launched a new sharing option. Now the “Share” button provides three options:
- Share on Clubhouse
- Share via a Social network
- Share a link via a messaging app
Frankly speaking, it’s not much news, since Clubhouse rolled out only the last option, while the two others had been available before. This sharing option is a step towards finding a way to make better discoveries within the app.
Alongside this option, the platform also provided a new analytics tool that allows seeing share and clipping counts.
What is more, Clubhouse also enabled web listening to let anyone tune into a room via cell or laptop without having to download an app.
More Details: SocialMediaToday
Though last month was a month of recovery and adjustment, we’ve got new updates and trends to embrace. The world moves so fast that staying abreast of the latest updates is no longer optional; it is a must. Subscribe to the VAfromEurope monthly digest to keep updated.
