May Social Media Digest 2022

May brought several important social media updates focused on privacy, creator monetization, accessibility, and audience engagement. Facebook removed selected location-tracking tools, Meta expanded Reels monetization opportunities, and Twitter introduced Spaces Analytics and Twitter Circle. LinkedIn launched new market insight resources and accessibility features, while TikTok rolled out tools to help creators properly credit trend originators. These updates offer valuable opportunities for marketers, businesses, and content creators.

Despite the summer approach May turned out to be productive for ‘serious’ Social Media dealing with business and news. Nevertheless, most of the entertaining apps were falling behind. So here is the list of the top news we picked for you.

Facebook removes some of the location tracking tools

Additionally, Facebook removed some of its location-based services like Nearby Friends, location history, and weather alerts. Starting on June 1, Facebook stopped collecting information needed for these services, even if you had used them before; users could still manage how their location data was collected. On August 1st, Facebook is going to delete all the information you previously logged. Mainly, those were turned off due to low usage or by doing so Facebook is trying to reduce the number of notifications received by users and thus prevent them from turning data tracking off.

More Details: SocialMediaToday

Meta improves Reels Monetization

Now major Social Media platforms are striving to prove the most profitable monetization program and make sure that the top creators are posting to their apps. In this respect, Meta updated its Reels Play Bonus Program and added ‘Challenges’ for Facebook Reels. Due to changes in the Bonus Program, Meta is changing the way payouts are calculated to be able to reward creators with various audience sizes. Challenges are aimed at unlocking creators’ potential and helping them earn up to $4000 a month.

More Details: SocialMediaToday

Twitter makes Spaces Analytics available to hosts and co-hosts

Full Spaces Analytics is now available to everybody. That is aimed at helping you incorporate Spaces into a bigger marketing strategy and plan your audio content. Though audio social trends are gradually dying down, Twitter is still pushing Spaces forward. The platform even launched a new campaign to promote Spaces and keeps testing and rolling out new features for Spaces like starting a Space about a chosen tweet directly from the options menu. In the middle of the month, Twitter even added new monetization options for Spaces – ‘Super Follower only Spaces’.

More Details: SocialMediaToday

Twitter tests Twitter Circle publicly

Twitter launched a wider test of specific groups within the app. There are moments when you want to post something, not for everybody’s eye. Now users are allowed to create custom groups of connections and share their tweets only with them. The Circle allows adding 150 users. Users in the Circle get notifications that tweets are only visible to its members. This feature is an addition to ‘reply control’. The app is striving to prompt communication within the app, and it can become a good way to start a conversation within the Circle.

More Details: SocialMediaToday

LinkedIn provides new options to assess foreign opportunities

Nowadays, more and more marketers are given international mandates. Building a successful marketing strategy in a foreign market happens to be challenging. To remedy the situation, the platform has launched a new resource that provides region-specific insights. The new feature provides insights containing data for the US, UK, Germany, Southeast Asia, and Australia. Those insights provide statistics for key trends in those countries: audience reach, growing verticals, best-performing ad formats, etc.

More Details: SocialMediaToday

LinkedIn provides a new feature

LinkedIn is striving to improve accessibility and improve user services. Last month, LinkedIn rolled out new features including captions for audio events and a custom URL display option and improved searching tools for posts. Earlier, live audio events provided only a listening option. Now users with hearing impairments can read what is being said and thus get more ways to tune in. To improve discoverability on the platform, users were given an option of searching posts by the creator’s name or keywords in the post. In addition to this, users are going to be allowed to add a link to the top of their profile to be able to redirect users to their website.

More Details: SocialMediaToday

TikTok wants to credit trend originators

TikTok has always been criticized for poor credits for trend originators. That is why TikTok is launching new creating tools that will allow creators to tag, mention, and credit a video. This means that whatever you do, you can directly tag your inspiration. After uploading your video, a creator will see a new icon ‘video’. When tapped, it allows adding video tags. A video caption will contain a video tag. These features are an important step in the platform’s culture of crediting.

More Details: SocialMediaToday

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