By the last few years Instagram has become a very powerful instrument for business as a huge platform for marketing. Each day the number of users of this social media is growing worldwide rapidly. With the help of Instagram it’s easier to promote different goods according to the needs of your target group. In addition, it mostly consists of the visual content, and it is well known that people percept this kind of information better, than others. Facts speak for themselves with the statistics below:
1. Each month about 400 million people worldwide use Instagram.
2. More than 75 million people use this app every day.
3. 20% of active Internet involved people use Instagram.
4. 27.6% of USA citizens use Instagram by the information of the year 2015
5. 16% is the approximate monthly increase of followers for Instagram users
6. 91.07% of posts are photos
7. 90% of users are under the age of 35
8. 20% of US adult women using Instagram
9. While 15% of US adult men using it
10. 106.2 million is the supposed number of the US Instagram users by 2018
11. 20% of Internet users at age 16-64 have an Instagram profile
12. 41% of people at age 16-64 are using Instagram
13. 75% of users are not from the USA
14. The most active Instagram users in India are between ages 18-24
15. 30.4% of US social media users use Instagram
16. The amount of US Instagram users increased for 60% in 2014
17. 53% of US active online adult users between ages 18-29 use this app
18. 49% of all US grown-ups use Instagram every day
19. 52% of US teenagers at age 13-17 are Instagram users
20. 15.5 million of US teens use Instagram
21. 61% of US teen females using this app
22. 44% of US teen males are Instagram users
23. 61% of high school pupils use Instagram by the 2015 data
24. In 2014 51% of high school pupils used Instagram
25. 27% of US teenagers regarding Instagram as the most important social media
26. 32% of them counting Instagram as the most favorite social media
27. The number of teen Instagram users worldwide increased for 85% in the year 2013 since the beginning of the year till it’s end
28. 34% of US teenagers and Net Generation use Instagram
29. 43% of UK teenagers between ages of 11-16 use Instagram each week
30. 36% of US people at age 18-29 have Instagram profiles
31. 18% users are from Ireland
32. 14 million of active users are from the UK
33. 11% of users are from Japan
34. 22% Instagram users are from Middle East and North Africa
35. The most active Instagram country from the Middle East and North Africa region is Saudi Arabia
36. 17% of France Instagram users are at age 11-18
37. 1.7 million people in Thailand use Instagram
38. 47% of US Instagram users surfing the app via smartphones
39. 53% among US mobile Instagram users accessing Instagram with tablet
40. 43.1% of Gen X people in US using Instagram with smartphones
41. 26% Instagram users are from Norway
42. 55% of Canadian Internet users accessing Instagram every day
43. 14% of French teenagers use Instagram
44. 51% of Canadian users accessing Instagram via smartphones
45. 89% of active Canadian Internet users use Instagram every month
46. 18% of females in Canada have an Instagram profile
47. 14% of male active Canadian Internet users have an Instagram profile
48. 10% of Instagram users are from Finland
49. 15% of overall visits of Instagram worldwide are from Finland
50. 772,000 of Netherlands Internet users accessing Instagram every day
51. 45% of Latin American Instagram users surfing the app via smartphones
52. 39% Mexican Instagram users surfing the app via smartphone
53. #love is the most frequently used hashtag in 2015
54. It has been used for 800 million times
55. 3.2 million likes gained the most liked photo on Instagram of 2015. It’s the photo taken by Kendall Jenner
56. The most geotagged location of 2015 is Disneyland in California.
57. Times Square in New York City is the second most Instagrammed location in 2015
58. 40 billion photos were shared on Instagram
59. 2.69 posts a day is the approximate amount of Instagram posts per one account
60. 2.61% of followers are involved with a post in Instagram
61. 2.69% of Instagram followers engaged with a photo post
62. 80 million of photos posted every day on Instagram
63. #vegas is the most popular hashtag of the top Instagram tendency-makers
64. Kim Kardashian is the most popular Instagram celebrity on the level of public engagement with likes and comments both
65. Kylie Jenner is the second most popular Instagram celebrity on the level of public engagement with likes and comments both
66. A Kendall Jenner selfie is the most liked photo ever on Instagram
67. Videos gaining 36% less likes than photos
68. In 2014 photos with faces gathered for 38% of likes more than photos without them
69. Almost a half of Instagram comments include emoji
70. 50% of comments received in about 10 hours after posting a picture
71. 49% of Instagram users logging one time a day
72. 28% looking through Instagram timeline many times a day
73. 11% Instagram photos under hashtag #nofilter usually have a filter
74. The 85% of the most influential Instagram sportsmen are soccer players
75. Users with more than 1 million followers post nearly 8.58 posts daily
76. 3.5 billion likes registered on Instagram each day
77. 8500 likes registered on Instagram each second
78. 1000 of comments registered on Instagram each second
79. 21 minutes is the approximate time users spent on Instagram daily
80. The most popular Instagram filter is the absence of it
81. 83% of Instagram posts have hashtags
82. Instagram filter which gains more likes and comments than others is Myfair
83. Matt Black is the Instagram photographer of the year 2014 according to the Time Magazine
84. Pizza is the most popular food posted on Instagram
85. Sushi is the second most popular food posted on Instagram
86. California has the most part of Instagram fitness posts among the USA
87. Montana has the least part of Instagram fitness posts among the USA
88. $100 000 is the reported price of advertising post on Instagram on the one of the most popular Instagram accounts
89. 85 million of Instagram users apply the direct image messaging tool actively, it’s 25% of total amount of users
90. Fashion is the most engaged industry on Instagram
91. 90% of the global top-100 brands have an Instagram profile
92. 53% of Instagram users follow the brands
93. Nike is the most followed brand
94. $66.75 is the average sales order value for Instagram visitors
95. 28% of marketers use this app
96. Wednesday is the best day to post to get more interaction
97. Worldwide clickthrough rate on Instagram ads is 0.9%
98. $5.78 is the global CPM on Instagram advertising
99. $595 million is the reported revenue for advertising Instagram in 2015
100. $2.81 billion of mobile ads revenue Instagram will bring in 2017
This statistics is amazing! Hope this convinced you enough to understand that Instagram is a very profitable social network for business. Virtual assistant can help you to carry on your business account via Instagram: to select right posts for your target group of consumers, to gain popularity for spreading the required information as wide as the world is and more.