Social Media Trends for you to embrace in 2024

While we are still going through 2024, social media continues to advance and reshape how we connect, socialize, and consume content. With platforms constantly updating features and algorithms, staying ahead of the latest trends is crucial for businesses.

This year, we are witnessing significant due to technological advancements, changing user behaviors, and the growing influence of artificial intelligence. From the rise of short-form video content to the increasing importance of social commerce, these trends are set to define the digital space. Let’s delve into the most impactful social media trends of 2024 and explore how they are transforming the way we engage and shop online.

AI is on the rise

Generative AI revolutionized the SM world when it gained attention in 2022. Companies are planning to significantly expand their use of AI, some of them are intending to double, triple, or even quadruple its application in various aspects. Some surveys reveal that there’s a projected 318% increase in AI usage for customer support and a 260% rise in AI for image editing. It has also been found that up to 40% marketers use AI-generated captions in their posts. But everybody agrees that AI has significantly streamlined the process and reduced the workers’ workload.

While AI helps professionals by automating tasks, it also presents risks. Other surveys indicate that not all audiences are as enthusiastic about AI and AI-generated content as marketers are. Trust in AI content varies across generations. Older generations are less likely to engage with AI or trust AI-generated content. Despite mixed feelings, AI’s integration into social media is inevitable. On the other hand, younger generations will probably be actively involved in it.

To gain success in this evolving world, marketers should give “authenticity” a second thought and move beyond human creation only. The brand experience and whether the content resonates with and reinforces the brand for customers should be in the focus. And keeping the balance is the key to success. For sure, human input is still pivotal for running the show.

Short-form content is still on the rise

Short-form videos will dominate 2024, led by platforms like TikTok, Instagram Reels, and YouTube Shorts. These brief, engaging clips appeal to younger generations because they provide a quick and entertaining content experience. Since 66% of social media users consume this type of content daily, it is essential for brands to incorporate short-form videos into their social media strategies.

Utilizing engaging visuals and smart editing can effectively capture and retain user attention. Creating trending content involves producing visually appealing videos that deliver your message concisely and effectively.

Voice activated search

Voice-activated devices are transforming social media engagement. Businesses will optimize content for voice-based queries, leading to more long-tail keyword content. Social media platforms may add more voice-command features, offering new ways for users to interact with content and enhancing brand-customer interactions. Therefore, voice search optimization is a must in 2024.

Social commerce

By the end of 2024, social media platforms are expected to become key online shopping destinations. Features that Instagram Shopping will become more popular, allowing brands to provide seamless shopping experiences. These platforms offer streamlined journeys with personalized recommendations and easy checkout processes.

Embracing social commerce can lead to higher conversion rates and increased customer satisfaction.

Can you keep up will all the social media trends emerging? If not, stay tuned to VAfromEurope, and let’s go.

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