February 2026 Social Media Digest

Major social media giants continue to introduce new features that are designed to improve advertising performance, creator growth, and user experience. From AI-powered tools in ad management to expanded content scheduling and smarter group chat functions, etc. Here is a list of the latest updates on key platforms and what they mean for marketers, creators, and everyday users.

Meta Ads manager now supports Manus IA

Meta advances the integration of Manus AI by means of introducing in-platform prompts within Ads Manager to encourage broader use. Even though all advertisers can already access Manus in the ‘Tools’ section, some users are now seeing in-stream notifications regarding that. Manus is designed to power AI-driven agents capable of handling tasks such as audience analysis and performance reporting. The deep integration gives advertisers more ways to automate and enhance campaign management while showcasing Meta’s expanding AI capabilities. By embedding Manus directly into ad workflows, Meta aims to help brands improve efficiency and results. Therefore, advertisers can now explore the feature through the ‘Tools’ menu inside Meta Ads Manager.

More Detail: https://www.socialmediatoday.com/news/meta-launches-manus-ai-integration-in-ads-manager/812288/

Instagram rolls out scheduling feature

Instagram is expanding access to its creator-focused features and makes several tools available to the public. It was previously limited to users in Professional Mode; however, options such as the insights dashboard, content scheduling, and trending audio are now open to a broader audience. This change allows emerging creators to access performance data and planning tools earlier in their growth journey. However, certain advanced features will still require switching to Professional Mode or reaching specific number of followers. Instagram has also clarified eligibility thresholds for add-on tools like trial Reels, which help test content beyond existing followers. Therefore, this update makes it easier for smaller accounts to develop their presence and evaluate when to unlock additional capabilities.

More Detail: https://www.socialmediatoday.com/news/instagram-opens-up-content-scheduling-to-all-users/813448/

WhatsApp updated group chats

WhatsApp introduces a new feature aimed at simplifying the experience of joining group conversations. The update allows group administrators to resend recent messages to new participants, helping them quickly understand ongoing discussions. Admins now have a choice to share the last 25, 50, 75, or up to 100 messages. That offers flexible context depending on the situation. The media platform emphasizes that this function remains end-to-end encrypted, which ensures privacy and eliminates the need for screenshots or forwarded summaries. Administrators also have the option to turn the feature off, and the group will be notified whenever message history is shared to maintain transparency. The rollout is happening gradually, so availability varies depending on the user’s device and region.

More Detail: https://www.socialmediatoday.com/news/whatsapp-adds-catch-up-function-to-group-chats/812788/

These updates and features aim at refining your marketing strategy and therefore bringing more profit to your business. Even more updates are coming next month. Do not miss them by signing up to the VAfromEurope monthly social media digest https://vafromeurope.com