August Social Media Digest 2024
The hazy summer days are over as well as vacation time. We are back to work tailoring the best material to your needs. Here we go.
Meta Enhances Transparency in Messenger Business Chats
That is probably not much, but still. Meta is introducing new labels in Messenger to differentiate between business and personal chats. Business chats will now display a “Business Chat” label and a “Business chats and Your privacy” link, which explains that information shared in these interactions may be used by Meta and businesses for advertising and marketing purposes. Unlike personal chats, business interactions are not end-to-end encrypted, making them less private. Meta’s goal is to increase transparency and ensure users understand that their data in business chats could be used beyond the immediate conversation.
More Detail: https://www.socialmediatoday.com/news/meta-adds-new-labels-business-chats-messenger/725299/
Meta enables cross-posting
Meta now allows users to cross-post content from Instagram and Facebook directly to Threads, streamlining updates across all three platforms. While this feature can save time and ensure consistent messaging, it may not be effective in all cases due to the differing user behaviors and best practices on each platform. For optimal results, customizing posts for each app is recommended, though cross-posting remains a convenient option for broader reach.
More Details: https://www.socialmediatoday.com/news/meta-activates-threads-crossposting-facebook-instagram/725058/
Instagram Introduces New Fonts, Text Animations, and Stickers for Enhanced Creativity
Instagram is rolling out new creative tools, including a variety of fresh fonts, text animations, and stickers for Reels, Stories, and carousel posts. The updates make it easier to add and animate text, allowing for more personalized content. Instagram is also expanding the use of stickers to photo posts and carousels, offering users additional ways to creatively express themselves. These changes are part of Instagram’s strategy to appeal to younger audiences and compete with platforms like TikTok.
More Details: https://www.socialmediatoday.com/news/instagram-adds-new-text-sticker-options/725417/
Google utilizes AI to boost user retention
Google is enhancing its Search experience by integrating AI-powered features from its Gemini models. These updates aim to keep users on Google rather than shifting to AI chatbots like ChatGPT. Key additions include Google Lens integration in Chrome, allowing users to search for objects on their screen directly, and AI-driven product comparison tables in Google Shopping, simplifying the decision-making process. Additionally, Google is improving Chrome’s ability to help users find previously visited pages through conversational queries.
More Details: https://www.socialmediatoday.com/news/google-adds-enhanced-product-discovery-options-powered-by-ai/723134/
We know that fast-paced Social Media world it hard to keep up with. However, nothing is impossible if you stay tuned to VAfromEurope.
