October Social Media Digest 2024
Did you have a spooky night yesterday? No matter, it is a ‘yes’ or a ‘no’, here is a list of news that might be useful for you and could potentially make the world of Social Media not that spooky anymore.
Google introduces new feature into Google Shopping
Google has introduced an AI-powered upgrade to its shopping platform, enhancing search relevance and personalization just in time for the holiday season. Users can now perform more detailed searches (e.g., “boy’s winter boots in NY”), and Google’s AI will generate a “brief” with key considerations tailored to the search. New filters, AR Try-On, and a personalized homepage feed based on past searches further streamline the experience. Additionally, price comparison and tracking tools, plus a “Deals” page, aim to simplify bargain hunting. These updates encourage merchants to keep product listings current on Google Shopping, expecting a significant rise in user engagement.
More Details: https://www.socialmediatoday.com/news/google-announces-ai-upgrades-google-shopping/729908/
Instagram Adjusts Video Quality Based on Engagement and Connectivity
The video quality for Stories and Reels may vary based on engagement levels. Higher quality is initially provided, but if a video isn’t frequently viewed, Instagram may downgrade its quality to save resources, restoring higher quality if engagement increases. Video quality may also be adjusted based on the viewer’s internet speed for faster loading. This approach benefits creators with higher engagement, as more popular content is given better quality by default.
No matter what Instagram claimed before in an attempt to support smaller creators, this system, favoring popular accounts, might counter that aim. However, content, rather than quality, primarily drives user interaction. Lower quality mostly affects creators, who might delete videos if they appear blurry. Ultimately, the chief of Instagram claims the impact on overall engagement is minimal, although it could influence metrics for older, less popular content.
More Details: https://www.socialmediatoday.com/news/instagram-downgrades-video-quality-less-viewed-clips/731152/
LinkedIn Introduces New Feature for Boosted Posts
LinkedIn now allows “Lead Generation” as an objective for boosted posts, alongside “Reach” and “Engagement.” This update lets users easily set a budget, choose targeting options, and add a lead form to campaigns. With over two billion monthly interactions on company pages, LinkedIn aims to help businesses capture high-quality leads from an expanded audience. While boosted posts offer a streamlined setup, they lack the advanced targeting available in Campaign Manager, so more comprehensive campaigns may be needed for full reach. The lead gen boost feature is now available globally across mobile and desktop, providing an accessible way to grow contact lists and gain audience insights.
More Details: https://www.socialmediatoday.com/news/linkedin-adds-lead-gen-objective-boosted-posts/731527/
Google Expands Real-Time Data Options for Travel Advertisers
This might be interesting for the travel industry. Google now allows travel advertisers to enhance ads with real-time data, including hotel prices, dates, ratings, and images, sourced from linked Hotel Center accounts. This update aims to make ads more appealing and has already shown a 20% increase in click-through rates in testing.
Hotel businesses can connect their Google Ads and Hotel Center accounts to auto-populate ads with dynamic information, similar to a retail inventory feed. Google is also testing the inclusion of activities, car rentals, and events in travel ads, allowing for a broader range of travel-related promotions. Advertisers with linked feeds will get benefits for their new and existing campaigns. Google hopes to expand dynamic feed options across more ad formats, potentially enhancing ad relevance and driving further user engagement.
More Details: https://www.socialmediatoday.com/news/google-expands-travel-ads-real-time-data/730450/
Need more? See you next month with VAfromEurope news digest!
