February Social Media Digest 2025
Staying in the know about the most up-to-date Social Media news is a must in today’s world. Well, here they are.
Instagram Introduces Sponsored Creator Testimonials in Partnership Ads
Instagram is rolling out a new feature within Partnership Ads, allowing brands to highlight creator endorsements through sponsored comments on branded posts. These “Partnership Testimonials” appear as text-only comments labeled “Sponsored” and are also denoted in the post’s creator header. As per Instagram, 40% of users rely on creator recommendations when shopping, making this a powerful tool for driving interest and sales. Testimonials are limited to 125 characters, ensuring quick and impactful endorsements, with brands currently allowed only one testimonial comment per Partnership post. While not as prominent as a dedicated creator post or Reel, this update offers an easy way for creators to expand partnerships and earn more, while providing brands with a seamless method to leverage creator influence within the app.
More Details: https://www.socialmediatoday.com/news/instagram-creator-testimonials-partnership-ads/740542/
YouTube enhances ‘Replace Song’ with AI and Tests paid ‘Hype’ Boost for Creators
YouTube upgraded its “Replace Song” feature in YouTube Studio by integrating AI-powered recommendations, making it easier for creators to swap out copyrighted music with approved alternatives. This enhancement builds on last year’s update, which introduced new audio editing tools to help prevent video takedowns due to copyright claims. With this AI-driven system, YouTube now suggests replacement tracks, allows the same song to be selected multiple times, and enables “Song Erase” within a single edit session—streamlining the process of resolving copyright issues.
More Details: https://www.socialmediatoday.com/news/youtube-audio-replace-ai-recommendations-paid-hype/741033/
LinkedIn Upgrades Ad Targeting & Attribution
LinkedIn has rolled out new enhancements to its ad targeting and attribution tools, helping marketers optimize outreach and measure ROI more effectively. The enhanced Conversions API (CAPI) now offers a seamless, point-and-click CRM data integration, providing a 31% boost in attributed conversions and a 20% decrease in cost per action on average. The Revenue Attribution Report (RAR) has been extended to track CRM-driven lead generation over 365 days, offering deeper insights into long-term performance. Additionally, AI-powered audience segmentation is improving targeting precision, helping businesses reach the right audiences with greater accuracy. These updates simplify data integration, improve attribution, and refine audience targeting—helping businesses maximize their LinkedIn ad investments.
More Details: https://www.socialmediatoday.com/news/linkedin-updates-attribution-CAPI-tracking-ads/740403/
TikTok Launches Auto Ads
TikTok has introduced Automotive Ads, a new catalog-based ad solution designed to match car buyers with relevant models, offers, and inventory. With automated product flows, dynamic creative, and AI-driven targeting, these ads streamline auto promotions for sellers. Given TikTok’s highly engaged car community and affluent younger audience, this could be a powerful tool for driving vehicle sales. Ads are available in video or carousel format across multiple objectives.
More Details: https://www.socialmediatoday.com/news/tiktok-launches-updated-auto-ads-cars/740402/
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