May Social Media Digest 2025

Summer has arrived, bringing the holiday season closer. If you do not have any specific plans for that, it’s time to make them. Before the holiday fun begins, let’s break down the social media highlights from May.

Google Search Gets Smarter with Gemini-Powered AI Mode

As platforms shift from short videos to AI tools, Google joins the trend with a new ChatGPT-style interface in Search. Called “AI Mode,” it offers a conversational way to explore the web. Initially launched in March for testers, it’s now open to all U.S. Google Labs users. Thanks to positive feedback, Google is also extending it to some general users in the coming weeks. Powered by Gemini AI, the tool lets people ask complex questions, refine searches, and discover new content. This move follows similar AI launches from Meta and X, highlighting the growing role of generative AI in online discovery. Interestingly, Meta reports that users often turn to its AI for advice on personal and workplace conversations. As AI tools grow more personalized, their value as virtual companions is rising too.

More Details: https://www.socialmediatoday.com/news/google-expands-access-to-ai-mode-in-search/746964/

Instagram rolls out new features for the video app

Just a week in, Instagram’s Edits app gets a major update. Creators can now explore 125 fonts and 15 voice effects to enhance their videos. A new “Apply all” feature makes it easy to apply filters and transitions to every clip at once, streamlining the editing flow. These additions join existing features like multi-channel tracking, expanded effects, and watermark-free downloads. Although all tools are free for now, advanced features may require payment down the road. Weekly updates are planned, and the app is now available on iOS and Android.

More Details: https://www.socialmediatoday.com/news/instagram-adds-fonts-voice-effects-edits-app/747075/

LinkedIn updates Post Analytics

LinkedIn has introduced new post analytics to help users better understand how their content performs. These updates include insights like profile views, new followers, and link clicks from each post. Premium users can monitor clicks on their custom CTA buttons—like website or newsletter links—highlighting how posts generate interest and prompt engagement. While the changes mainly benefit regular content creators, they aim to boost engagement and audience growth. To view the new data, simply go to a recent post and click “View analytics.”

More Details: https://www.socialmediatoday.com/news/linkedin-adds-more-data-insights-to-post-analytics/749211/

WhatsApp Adds Voice Chats

WhatsApp is expanding voice chat to groups of all sizes. Previously available only in large groups, this feature now lets any group start live audio conversations. Unlike calls, it doesn’t ring participants. Instead, users can join or leave anytime. The voice chat can be found at the bottom. This move echoes Clubhouse-style interaction, aiming to offer real-time talk during live events or casual catch-ups. While audio social peaked in 2021, WhatsApp’s version focuses on private, familiar settings. The update is rolling out to all groups this week, encouraging more spontaneous, voice-based engagement.

More Details: https://www.socialmediatoday.com/news/whatsapp-brings-audio-chat-to-all-groups/748900/

That’s all for the last month. However, we’re already working on the next batch of useful news. VAfromEurope is there to help you refine your social media strategy and stay on top of the world.