If you hadn’t fixed in mind the fact that mass implementation of high-speed web connection has significantly changed the way that organizations work, this information is for you. Without any precedents in history, enterprises are not limited with geographical frames considering the provision of a skilled, proficient workforce with outsourcing. After many years of a mechanical, one-size-fits-all way to deal with business society, staggering schedules are turning out to be increasingly prevalent.
The study by PGI of a product administrations supplier indicated that 80% of specialists expressed that telecommuting enhanced their spiritual welfare, while 70% expressed that distant work raised their efficiency. The study discovered that if a normal American enterprise permitted their workers to do their work being home half of the whole time, they’ll save around $11,000 every year on occupancy costs.
Although teleworkers spare cash on occupancy costs, it appears that cash is not the main impetus for their decision about the way of life. From 1,500 of surveyed technology experts 36% expressed they would take a 10% pay slice for the chance to work distantly!
Content marketing is that side of a business that is especially appropriate for outsourcing to teleworkers. Insofar as the content is posted on time, displays the brand with trustworthiness, and gives quality to its target group, there is no matter whether the content producer is working from the office under the eye of supervisor or alone on a tropical shoreline. The result is the thing that matters to the client, not the arrangement.
Moreover, numerous editors, publicists, and visual content makers are introverts by the nature and would prefer to work distantly because they don’t like the 9–5 timetable, clothing regulations, uncomfortable workplaces, and mandatory corporate group building occasions attributed to a conventional office work. Following the goal to get more profit of such individuals, it’s essential to arrange them possibilities to work in a place where they feel good and effective. In such way you can lessen expenses and spend more time for your business to improve it.
Despite the fact that outsourcing of your content seems to be frightening at first sight, take after these tips below to raise your chances to succeed.
1. Writers Should be Chosen Prudently
If you’re looking for your writers on freelance platforms such as Freelancer and Upwork or job boards created particularly for writers, for example, Problogger or Freelance Writing Gigs, in some cases it can be hard to hire the good professional.
To start with, it’s prudent to hire writers who can provide positive testimonials from past customers. You may get fortunate to choose a lamer, yet why do you have to take such risk? Additionally, demand the examples of their work to check whether their style of writing suits you. It can be helpful if an author had some experience in your field, eventually if somebody had experience in writing on a wide scope of topics it reliably turns out as a great advantage that means such workers would find out a lot about your industry and brand to produce the high quality content.
To sum up, involve a special message to your job write-up for work applicants to rehash in their response to demonstrate they’re considering details which is an essential characteristic! Automatic responses shows the absence of attention to details that would affect their work not in bad way.
2. Clear Instructions are Important
Numerous entrepreneurs are obsessive defenders of eye to eye correspondence, while offering directions to teleworkers is flawlessly suitable by means of email. In addition, having a composed record of all talks often allows to avoid ambiguousness. With that, you should be perfectly clear in the instructions you provide for your writers as far as manner of speaking, style, designing, and format. It’s necessary to have a branding document or style manual new workers.
For this reason, you may wish to hire one writer initially before branching out to a team. In his highly actionable book Content Machine, author Dan Norris states that implementing a style guide led to a dramatic improvement in the standard of content submitted by external writers.
A long-term prospect for your content methodology depends on you and outsourcing content is not a reason to outsource your mental aptitude. With guidelines for your writers, they can create content, which splendidly adjusts to your vision. Hence, you may utilize a publication date-book and timetable of your content months ahead.
3. Consistency Above Perfection
To extend your organization’s perceivability and prominence in 2016, it is crucial to post high quality content regularly. While it’s critical to guarantee your content sticks to your style manual to protect your brand cohesiveness, abstain from struggling with minor subtle elements if that makes a bottleneck in your plan. Especially for such spheres as digital marketing, where the estimation of a post is typically rely on cohesiveness, your followers are more interested to get significant data than caring about whether the creator sticks to your in-house style guide. Your blog entries shouldn’t be abstract perfect works of art—they simply need to give valuable content for your audience (they keep your business above the water with their cash).
4. Provide Fair Salaries for Your Writers
Each person has some level in writing unlike the ability or capacity to work as aeronautical architects, doctors, or UFC fighters. Since freelance writing work is accessible to anybody with a connection to web, supply far exceeds are requested, which drives down rates. Offer your workers $10 to write a blog entry, and you’re liable to get lots of responses. Remember that your content is an expansion of your image, so pay fair to get talented specialists who will consider their work as important.
In case you got fortunate and discovered somebody skilled and ready to work for a pitiful compensation, they’re either simply beginning and do not have a portfolio or are experiencing a drought and will abandon you when a chance of better employment will come. It’s much better to have two great blog entries a month than two disappointing posts for each week.
5. Don’t Treat Your Distant Workers Uniquely
Chris Ducker, writer and outsourcing master, in his brilliant book Virtual Freedom claims that whether your group is based distantly or not, you shouldn’t treat your workers uniquely in contrast with writers working in your own particular office. To remember birthdays and praise accomplishments is as important as usual. The little things truly do go far.
6. Visual Content Requires More Attention
Numerous devilishly awful infographics are the consequence of the accompanying conditions: a business leader, who’s incompetent in infographics, hires a content producer not experienced in design sphere, to create content for the freelance designer, busy with 10 different projects in the meantime. A disconnected creation process typically ends with an incoherent infographic. You’d better contract an applicant/copywriter specialist with a background in design, who has demonstrated skills in making such type of the content. Past experience of work with the designer you hire is even better.
As blog entries, infographics are an augmentation of your image, so unless you are persuaded you can do them in a right way, it might be ideal to avoid them. An amateurish, ineffectively composed infographic means that you don’t consider your business important.
7. Use Your Writer’s Network Channels
Secondly, if the writer has a popular blog or a strong digital presence, you can encourage them to share the content with their networks, sending more traffic to your website and boosting your brand reputation as a consequence. The popular personal development and productivity-boosting site, Lifehack, is an excellent example of this. Also, in case if the writer got a popular blog or a maintaining online presence, they could spread the content through their channels, boosting your image prominence as a result.
8. Result Is the Best Indicator Of Effectiveness
The compatibility of the content to your style guide and the feeling of joy because of it doesn’t guarantee it will pick up footing and serve your business in the long term perspective. Online shares via social media, comment on blog articles, site activity, and email newsletter subscribing markers effectiveness of your content. It happens so that the least expected content gain more feedback, as there are trends appearing episodically from time to time. If you’re hesitating, create surveys on your site or send emails to ask your audience about the content, do define their preferences. Without the understanding of your target group needs, it’s hard to create content they will enjoy, so this must became your first task.