July Social Media Digest 2024
AI is unstoppable. It is everywhere, probably closer than you think. Are you sure that you’re actually talking to a real person when you’re chatting with a company? More and more companies introduce this technology in their everyday strategy.
Meta rolls out custom AI bots
Meta has rolled out its new AI Studio platform in the United States, which means that users can now create custom AI bots using Meta’s systems. Users can design AI characters based on templates or their own ideas, and these bots can assist with tasks, provide advice, and interact in Instagram DMs. Additionally, creators can develop AI bots to manage fan interactions and offer content in their voice. Despite the potential for enhanced engagement, there’s skepticism about whether these AI bots will be widely accepted, as they may not address longstanding concerns about automated responses on social media.
More Details: https://www.socialmediatoday.com/news/meta-launches-custom-ai-bot-creation-platform-in-the-us/722702/
Meta Unveils Reels Overlay Ads to Enhance Brand Visibility
Meta is launching Reels overlay ads, a new advertising format for Reels on Facebook and Instagram. These ads will be available as banners or video ads between videos, contain a prominent CTA and can include single images or carousels. With Reels driving over 200 billion daily views, this format offers a way to engage a large audience. The ads are gradually rolling out to more advertisers and can be set up through Meta Ads Manager.
More Details: https://www.socialmediatoday.com/news/meta-expands-reels-overlay-ads-more-brands/721691/
LinkedIn Expands AI-Powered ‘Accelerate’ Campaigns for Global Advertisers
LinkedIn is expanding its “Accelerate” campaigns, which use AI to automate the entire campaign creation process, to all advertisers globally. This feature scans a provided URL and the company’s LinkedIn presence to recommend a complete campaign strategy, including creative elements via Microsoft Designer. Advertisers can adjust the recommendations before launching. The AI marketing assistant offers improvement suggestions, and new tools allow for integrating customer data and exclusion lists. LinkedIn reports that Accelerate campaigns have increased efficiency by 15% and reduced cost per action by 52% compared to traditional campaigns.
More Details: https://www.socialmediatoday.com/news/linkedins-making-automated-accelerate-campaigns-available-brands/721174/
YouTube Enhances Shorts with New Creative Features and Monetization Opportunities
YouTube is launching new features for Shorts to enhance creativity and usability. These updates include an auto layout feature for converting longer videos into Shorts, a text-to-speech option for automated narration, and auto-generated captions that can be customized. Users can now remix previously remixed Shorts clips and use a new “Add Yours” sticker for creative prompts. Additionally, YouTube has added two new Minecraft-themed effects. Shorts are gaining popularity on YouTube, with over 70 billion daily views, and 25% of YouTube Partner Program (YPP) creators are now earning money through Shorts. These features aim to help creators expand their presence and engagement on the platform.
More Details: https://www.socialmediatoday.com/news/youtube-adds-creative-options-shorts/721154/
WhatsApp Enhances Group Invite Transparency and Safety with New Features
WhatsApp is introducing new features to add more transparency to group invites. The app will now display context cards showing who added you to a group, who created the group, when it was created, and a description if available. This aims at helping users avoid spams or unwanted groups. The update, part of WhatsApp’s latest safety measures, also includes new reporting options to protect users. The changes come as WhatsApp sees increased usage and more people moving towards private group chats, with the new features providing additional safeguards against spam and scams.
More Details: https://www.socialmediatoday.com/news/whatsapp-adds-safety-measures-group-chats/720917/
That is all for July. We’ll see next month with our monthly digest. In the meantime, do not forget to subscribe to stay tuned.
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