September Social Media Digest 2025

Social media platforms are constantly rolling out new features to help creators, businesses, and users connect more effectively. From tools that simplify sponsorships and ad management to features that break language barriers. Here’s a quick look at some of the latest changes from Instagram, LinkedIn, WhatsApp, and YouTube. 

Instagram launches downloadable PDF summaries 

Instagram is launching a new way for creators to share account performance with potential brand partners through downloadable PDF summaries.

These summaries simplify stats, making it easier to highlight engagement and views, particularly for Reels content. With Reels now accounting for half of all time spent on Instagram, showcasing performance in this format can attract more sponsorship opportunities.

The feature complements other Meta tools, including on-profile Creator Insights and data in the Creator Marketplace, which show past brand collaborations. Earlier, Meta also introduced content recommendations in the Partnership Ads Hub to identify organic posts suitable for paid promotions. Together, these updates aim to give creators more ways to demonstrate value and expertise to advertisers. Ultimately, they offer expanded opportunities to monetize efforts across Instagram and Facebook while driving stronger engagement and purchases. 

More Detail: https://www.socialmediatoday.com/news/instagram-developing-shareable-performance-data-for-creators/761551/  

LinkedIn renames Ad elements  

LinkedIn is updating the naming system in Campaign Manager to match common advertising industry standards. What was previously called a “Campaign Group” will be renamed “Campaign,” while the current “Campaigns” will now be labeled “Ad sets.”The change is meant to improve clarity, streamline workflows, and make navigation easier for advertisers, especially those used to other ad platforms. LinkedIn notes that this update doesn’t change how ads function but could cause confusion for marketers who are familiar with the old terms.

The adjustment aims to make campaign management more intuitive and enable new features to work more effectively. While minor, it’s worth being aware of if you or your team regularly manage LinkedIn ads. 

More Detail: https://www.socialmediatoday.com/news/linkedin-updates-advertising-campaign-naming-conventions/761534/  

WhatsApp rolls out the translation feature 

WhatsApp has introduced a new in-chat translation feature that lets users instantly convert messages into another language without leaving the conversation. Unlike other tools, the translation process stays on the user’s phone with end-to-end encryption, keeping data private. The option works in personal chats, group conversations, and Channels, with Android users even able to turn on automatic translation for full threads. Users can simply long-press a message, tap “Translate,” and select the needed language, while downloadable translation packs make the process smoother. The update starts with six languages on Android and over 19 on iPhone, with more to come.

This move not only strengthens global communication but also gives businesses new ways to connect with wider audiences. 

More Detail: https://www.socialmediatoday.com/news/whatsapp-language-translation-options-in-stream/760926/ 

YouTube Adds More Language Options to Expand Creator Viewership 

YouTube is widening access to its multi-language audio feature, allowing creators to upload alternate audio tracks in different languages. Unlike auto-dubbing, which automatically generates translations, this tool gives creators control to use human or AI voice translations. The option enables videos to connect with broader audiences while maintaining content quality and presentation. YouTube reports that creators using multi-language audio gain, on average, 25% of watch time from non-primary language viewers. This shows the strong potential for increased reach, though it does require extra effort to produce alternate tracks. Importantly, YouTube’s algorithm treats translated versions as separate clips, so creators can expand without penalties. Alongside this, YouTube is also testing multi-language thumbnails to further boost global appeal. 

More Detail: https://www.socialmediatoday.com/news/youtube-expands-multi-language-audio-options/759834/  

That’s all for September. Will be back soon at the end of the month. Did you subscribe to our monthly newsletter? If not, subscribe to VAfromEurope and get monthly updates.