Reasons to choose Twitter
The range of social media networks on the Internet is endlessly wide. Actually, there is a group of leading popular social media platforms and they can be truly useful for your social media campaign, despite the fact, that new social media appears every day. Monthly there are more than 310 million people posting Tweets, without a doubt Twitter is the one of the list of leading social media networks.
Twitter is certainly one of the most loved social networks, it is the spot where people go to get a decent part of daily news, to communicate with individuals and brands, and, at last, looking for funny stuff.Twitter content stream made without anyone else’s influence, while picking you have the opportunity to create your own news stream of subscribed pages. Twitter can offer the nice blend of expert, educational, and entertainment information.
Alongside with these reasons to choose Twitter as a social media platform for your marketing strategy,statistics shows why Twitter is a central piece of your social procedure:
- Twitter has 310 million users and 83% of them are using it with smartphones
- 6,000 Tweets are posted per second
- Over 130,000 marketers use Twitter and placing ads there
- In comparison with Facebook, Twitter’s users more tend to subscribe brand pages for three times, 49 percent of them follow brands or franchises each month.
- Twitter often used a spot to connect brands: 42 percent of clients find out about items and services through Twitter, 41 percent leave reports about goods or services on Twitter, and 19 percent look for client services on Twitter.
Set a realistic plan
Making objectives that are particular, quantifiable, feasible, important, and timely. Set a plan with points that you want to reach, define your target group and deadlines of achievements (for example, 100 followers per week). Using these objectives, you’re ready to deal with your Twitter advertising endeavors considerably more obviously and find a way to accomplish them effectively.
Social listening process and special tools
A good social media marketer got to know the significance of social listening. You have to realize what your Twitter people group is discussing, no matter if it’s considering your brand. What are the subjects they’re occupied with? What content is getting more feedback from them? These are immensely essential components to pay attention to while taking an interest in social media tuning in.
Social listening is the way toward finding and surveying what is being said in regards to the company, point, brand, or individual via online channels and Twitter is a top stage in this. To utilize social listening with Twitter marketing plan, make certain you’re observing your brand name, competitors, buzzwords, slogans, your public representatives names, CEO, company’s keywords or names.
Here are some useful tools, which could help you with these search requests: Twitter Advanced Search, Social Mention, Hootsuite, TweetReach, ViralHeat.
Analyze your results
Analyzing your Twitter marketing results permits you to assess your prosperity, see what sort of content engaging your target group, and demonstrates where you could presumably save your costs not spending it on loss-making things. There is an analytics tool already incorporated in Twitter, called Twitter Analytics. Twitter Analytics let you see a diagram of how your Tweets are working, the engagement stats, main tendencies on your account, and measurements for each separate Tweet. You can trace your subscribers’ actions over a period of time, their favours, demographics, and more. Virtual assistant can control your Twitter analytics and prepare reports for you!
You can also use Hootsuite, it offers such options as: create social reports, tag and track messages, measure internal metrics.
Best times to post
Buckling down on a bit of Twitter content, just to receive nothing as a result is not pleasant at all. While the main recommendation would be to ensure you’re concentrating on quality over amount when arranging your Tweets, knowing when to post is not less important.
The lifespan of a Tweet is 24 minutes and it is much shorter than for a Facebook or Instagram post, so it’s considerably more imperative to discover the plan of the best time spot for your company. In the event that you don’t know where to get such information, below there are times that different sources have found the best:
- The Huffington Post: “For maximum retweets, post at 5 p.m., 12 p.m., and 6 p.m. Additionally, 12 p.m. and 6 p.m. also deliver higher click-through rates. The best days to Tweet for business-to-business organizations is Monday through Friday, for business-to-consumer it’s the weekends and Wednesdays.”
- Hubspot: Between 12 p.m. and 3 p.m. from Monday to Friday, and between 5 p.m. and 6 p.m. on Wednesdays.
- Kissmetrics: Weekdays at 5 p.m., where the highest percentage of Retweets occur.
Timing your Twitter posts gives you more control over your Twitter marketing campaign. Remember, that it’s important not to overwhelm your followers with too much content at once. Virtual assistant can offer you regular Tweets according to the schedule, or create such schedule for you, which would definitely save your time!
To succeed with your Twitter marketing campaign, it’s a smart thought to guarantee that your content was seen by so many followers as it could be. Hashtags provide such possibility. Hashtags function as an order framework, empowering your Tweets to be gathered with other pertinent Twitter content. This implies not just those searching for that particular hashtag for your content, yet you’ll have the capacity to discover influencers and others in your industry without much exertion.
What’s important while tagging posts: be creative and unique making hashtags, to provide popular hashtags of the social network you’re utilizing, to concoct important, unbranded hashtags, yet don’t use more hashtags than words and don’t hashtag everything you post.
Involve multimedia in your posts
In case you never involved multimedia in your Tweets, you’re passing up a major opportunity for tremendous open doors for Twitter marketing. Sight and sound will take your Tweets to the following level by making them all the more captivating.
You can involve such multimedia on Twitter: Video, GIFS, pics and polls.
Video is leading in 2016. Place videos to your Tweets made by your brand, make retweets with applicable video content, which your followers would consider important. Users shared more than 100 million GIFS on Twitter in 2015, GIF is an extraordinary alternative to add more enjoyable content to your Tweets. Twitter’s incorporated GIF seek presented this past February is less demanding than at any other time to include a touch of delight to your Twitter content.
Pics – with such a large number of other picture sharing platforms Twitter now and again gets set aside to the extent picture sharing process. Involve important pictures to get the attention of your group and empower engagement.
Twitter Polls offer you an immediate method for connecting with your subscribers and discovering what they’re considering. Twitter Polls are necessary for customer’s services, snappy good or service reports, and other social listening possibilities.
Provide a Twitter chat
This tip would help to raise your perceivability and visibility, make significant associations through your Twitter marketing campaign. Utilizing a common hashtag, followers meet at a foreordained time to talk about issues of group significance. These visits create huge amounts of discussion, and assemble profound associations between users taking part and brands who host such chats. An effective Twitter chat group creates additional support, dedication, and the community with active members.