Copywriters vs ChatGPT: Who Is Losing The Job?

ChatGPT gained its momentum this Spring when seemingly everyone started using it for copywriting in particular. While copywriters say they might lose their jobs soon due to its functionality, we decided to take a closer look at it and share our ideas with you. 

Like any other tool it has its pros and cons. It’s fast and accurate and it can perform lots of tasks at the same time. ChatGPT can answer your questions, do research on the query provided, churn out social media posts, email marketing campaigns, etc. But is it really good enough to deprive copywriters of their jobs?  

What is a ChatGPT?  

ChatGPT and artificial neural networks can revolutionize the world of copywriting and content writing. The world of digital marketing is constantly growing as well as the need for content writers and copywriters. Looks like ChatGPT can replace them all.  

ChatGPT is an AI-powered language system or a chatbot that utilizes machine learning to find patterns within huge amounts of data to generate high-quality texts. Its algorithms use your input and can determine keywords and a semantic core to help copywriters. and improve SEO so that you can boost website traffic and engage the targeted audience by using a larger number of keywords. Simply put, it can be your personal writing assistant. ChatGPT can be even used to learn your competitors’ SEO strategies to improve your own. 

Why is it so useful? 

First, ChatGPT is a time savior. Generating high-quality and entertaining content is a time-consuming process that requires tons of research. The application can do it much quicker by analyzing and generating texts similar to the original ones. You can edit the text and here it is. So, ChatGPT definitely saves time to focus on other business processes. On the other hand, there is a possibility that this tool will use a copywriter’s texts in its output which means the original texts will lose their originality if the ChatGPT is published.  

What’s more, you can also benefit from its versatility. It is a powerful tool to perform a variety of writing assignments from social media posts, product descriptions, and FAQs to emails and even blog posts, etc. Looks like marketers can even use it as a source of ideas for blog posts topics as it can find the most relevant and popular topics. Its creativity depends on your output. The more accurate your input is, the better output you get. 

However, it cannot generate authentic pieces of writing as it uses the search results turning them into a text which seems to be authentic even though it is not.   

Can it replace copywriters?  

That is unlikely to happen in the foreseeable future. The tool can answer the majority of questions but can hardly analyze information on ambiguous topics. In this case, a copywriter who can analyze a couple of sources to find the truth is needed. 

The neural network can do lots of research, find facts and save time but what it cannot do is understand the audience. The texts are rather lifeless and ‘flat’. Besides that, ChatGPT cannot take the context into consideration. The tool also fails to use its own experience and express opinions. That is why a copywriter will have to refine the text and add some expertise to the text. Though it is perfect for fact-checking, proofreading, and sometimes even translating. 

In other words, that is a useful tool for streamlining the writing process rather than eliminating a human being from the creation process. No matter how smart a neural network is it cannot replace a human being. ChatGPT is a great tool for copywriters helping them smoothen the process of content creation as working with texts is its strong suit. Brainstorming is one of its merits as well for you can get tons of fresh ideas.   

But the truth be told, it can double the amount of work a content writer can handle and cannot replace a writer. Probably, copywriters are not going to lose their jobs any time soon and are winning this battle, but will they win the war?