Summer haze is in full swing but social media giants are working to improve users’ experience, help brands build their presence, and ease marketers’ life. Messaging apps are on the rise this June.
Meta creators get new tools
Meta rolled out the whole set of updates to help creators maximize their presence. First of all, Facebook professional dashboard gets a brand new ‘inspiration hub’, which is similar to TikTok’s Creative Center and aims at highlighting the Reels trend. Any creator will be able to get the latest info on popular music, hashtags, or topics. What’s more, a new Templates Hub with formatting tips makes accessing popular Reels templates easier. Besides that, the Facebook mobile app gets a single editing option for Reels to place audio, text, and music exactly where you want them to be. Professional account prompts were also updated and a new daily checklist for Professional Mode users was added.
Instagram Broadcast Channel option becomes available to all creators
Instagram is looking to shift into more private discussions. Everybody with an active Creator account is getting now extra engagement options. Channels isn’t actually a messaging platform since users cannot directly participate in the conversation. But Channels gives creators a way to share their work, ideas, updates, etc. via IG Direct. And now the platform is going to add question prompts for users which will allow users to chat and eventually contribute to the conversation.
Twitter rolls out super-long tweets
Blue subscribers can enjoy the longest tweets ever. Now they can post 25k characters in a single tweet. Besides that, Twitter rolled out a capacity to post pics alongside long tweets so now you can create Facebook-like posts. Twitter’s CEO even plans to allow tweeting long-form video and text posts to provide better monetization capacity. In addition to this, more and more creators will eventually share their work on Twitter instead of referring followers somewhere else.
LinkedIn updates its Algorithm
You risk squandering your marketing efforts if you do not take the latest LinkedIn updates into account. LinkedIn changed its algorithm as many users were reporting irrelevant content. Here are the key updates:
– irrelevant, or in other words, non-professional content will not be tolerated. Because of the pandemic, LinkedIn was flooded by Facebook-like content which seems to be incorrect since LinkedIn is rather a professional platform.
– updates from first-degree connections are now a top priority.
– the platform will try to highlight expertise/knowledge and identify opinions and advice. If users within your niche sharing the same interests interact with your content, LinkedIn gets a signal that you share valuable information. The more discussion your post boosts, the better. So, don’t miss replying to comments.
All in all, the platform is trying to categorize content into relevant categories.
WhatsApp ads new tools for marketers
Even if you do not have a Facebook account, you’ll still be able to launch paid promotions on Facebook and Instagram. In June businesses got an option of running paid ads on both platforms without setting an account. The new ad type will include a CTA which will bring customers back to the messaging app. However, the number of messages brands can send is limited, but it could be a great way to engage with your customers. Besides that, WhatsApp is going to test a new feature like personalized messages to customers with their names and CTA, and even schedule a delivery time.
We hope this digest was useful. You have just finished reading but we are already working on July’s Media Digest to bring the world of Social Media closer to you. In case you need any advice on the latest updates, do not hesitate to reach out to VAfromEurope.