Pros And Cons Of Using Google Tag Manager

Tracking the volume and the actions of the visitors on your website is the key to effective marketing and remarketing to both new and existing customers. There is a wide variety of tracking tools and one solution to optimize and manage them in one place – Google Tag Manager (GTM). Let us look into the benefits of using this system.

Less Coding

Tags are snippets of code, which are to be added to the source code of your website to collect the relevant information. For example, there are Google Analytics, Adwords, Hotjar, Facebook pixel, and other tags that help you track the volume of your visitors, their location, time spent on each page, and other website events such as subscription, downloading or a purchase. If you use a tag manager, you do not have to refer to a specialist and make changes to your source code when you want to add, edit or disable certain tags, as you can do all this in a web-based GTM interface.

Less Speed Issues

Although tags provide valuable information, their loading slows down the website so that the “bounce rate” (when visitors leave without performing any action) may increase. Google Tag Manager makes all tags load asynchronously, thus eliminating the related speed issues.

Works With Mobile Apps And AMP Sites

You may add, edit, or disable tracking tags for your application or an accelerated mobile page (AMP) using a google tag manager interface. This way, there is no need to issue an updated version and ask clients to download it. Considering that some tags may prove not useful or may need further changes, flexibility in their management is vital.

Tags Templates

GTM has a big library of default tag templates, which are easy to set up and work with. At the same time, you may export an information about configuration of your tags, their triggers (conditions activating tags) and variables (places to store the information about the tracked events), and reuse it as a template each time you might need it.

While work with Google Tag Manager is really easy compared to changing source codes each time you want to make changes to your website’s tags, its implementation still requires some technical knowledge. For example, you will still have to add a GTM container code to each page of your website and technical help will be needed to manage more complex customized tags. In addition, if you have already had some tags added to your website manually, they should be removed, as placing them in GTM will end up in duplicate content (one event will be tracked twice).

No matter which tool you use, your website needs to be analyzed, which is a first step in its SEO optimization, and VAfromEurope can help you with it.