Winter is officially over and spring is here! Spring usually gives us a fresh start. Here is the last bunch of news for winter. Those are the most useful ones that will help you take your marketing strategy to the next level.
Meta updates ‘Why am I seeing this ad?’
This section got updates in February to provide more clarity and contextual information on targeting. As of now, this feature includes more sophisticated information, like information on your activity, informs machine learning systems about your preferences, explanation of how machine learning works. Besides that, users can now access Ads Preferences from this tool. Marketers and advertisers can now get more information on how their ads are displayed for users and who will see it. So now advertisers and marketers get more assurance and transparency on how Meta uses machine learning to target audiences.
Instagram rolls out ‘Instagram Channels’
Basically, Instagram Channels is a group messaging option to stay tuned with brands, people, etc. In other words, a broadcast chat supporting images, texts, or polls within direct messages. Those Channels appear on your messaging list, though you can only read and react to messages without posting your own. Following Instagram Channels can be another way to help brands and creators interact with their targeted audience and boost organic reach. This feature will soon be expanded to Facebook and Messenger.
Twitter cancels free access to its API
Last month Twitter suspended free access to its API, which means that hundreds of applications would have to shut down. Those include even very useful applications like analytics and management tools, scheduling services, etc. The platform offers paid access instead and is going to charge those apps for that. Big businesses have already paid for full access, but most probably they will stop providing free services for their users. A bunch of posting tools will stop existing. Twitter is also looking to eradicate bots, but, on the other hand, it may reduce engagement. And some platform competitors can eventually switch to other platforms.
LinkedIn makes users’ profiles more appealing
And that’s good since the platform has been criticized for its outdated format. This means that you can now integrate more visual elements into your profile. The Activity section of your profile will show your activity in a more engaging way. The user gets an option to choose the type of content (images, newsletter, videos) that is shown first. This feature became available for all users by the end of the month. That is probably a good way to prompt people to update their profiles. What’s more, LinkedIn extends the scheduling feature to newsletters to let users reach the targeted audience to get optimal engagement.
TikTok adds new options for Organic Content
‘Promote’ tools received four new updates in February. Promote ad feature used to allow optimizing for video views, website visits, TikTok followers. Now marketer can optimize their campaigns to drive traffic to TikTok profile, get more messages from customers, promote content, and target audience by their location. A simplified ad creation process provides simplified set-up and ads ‘Call To Action’ to your ad. All in all, it can be a handy way to maximize your promotions.
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